Mobile Popups using EZmob's mobile ad units drive 10x Interaction Rate

In an effort to engage users with mobile ad units, the mobile advertising visionaries at EZmob have created EZ Pops, a new and better way to engage mobile users. To create EZ Pops an independent study was done by an independent advertiser of  an android utility app, results showed  10x more success with interactive mobile advertising, than with traditional mobile banner advertising.

If you are wondering what mobile ad units perform better than banners, consider EZ Pops by EZmob. EZ Pops are more effective mobile marketing solutions because they delivery your ad to targeted audience in a visually appealing manner. They are more original and unexpected than banner ads, and they are designed to fit on the limited screen space of mobile devices.

“Mobile devices have created a need for a new type of advertising. Mobile marketing not only has to be visually appealing on mobile screen, but it needs to be user-friendly and targeted towards each businesses target audience.” Idan Kfir, CEO of EZmob

Engaging

With the significant increase in mobile marketing, businesses worldwide spent more than $3.4 billion dollars in mobile advertising in 2012 alone. To effectively engage users, mobile ad units must be easy to comprehend within a matter of seconds. While banner ads are still an effective desktop computer marketing solution, they are not user-friendly on mobile devices.  With 84% of all smartphone, notebook, and iPad users utilizing their mobile devices to surf the web—business are missing out if they don’t infuse their marketing campaigns with mobile friendly elements. Mobile ads must not only grab a user’s attention, but inspire them to take action.

Independent Test

To test what mobile ad units perform better than banners, a series of independent consumer tests were run. The first was a film strip ad unit. The test took a standard mobile banner and asked mobile users to view the ad and complete a brief survey.

The second test measured user interaction with interactive ad units from full-page banner ads, and interactive sliders. These ads are internally interactive, but can be closed so that viewers can return to their previous page.

The third ad unit reviewed were pull ad units that are more interactive than standard banner ads.

The results of the study showed that consumers are 79% more likely to respond to interactive ads.

The EZ Pops Difference

The cumulative results of the independent studies above are part of what Kfir used to create his EZ Pop mobile ad units. In his dedication to figure out what mobile ad units perform better than banners, he used his findings to create his unique EZ Pop mobile ad units. He found that interactive ads made users 81% more likely to recall the message of the ad, and 98.1% more likely to remember the brand. This is a drastic difference between standard banner ads that only have 23% brand recognition, and 23% the message of the ad.

By designing EZ Pops to address the areas of opportunity left by traditional banner ads Kfir found a way to truly engage users with mobile ad units.

bookmark-ads-ezmob

Most engaging mobile ad unit

A new entry in the search for the most engaging mobile ad unit

Banners have been a popular online advertising method for many years, but they do not translate well in the mobile advertising world. In an effort to develop better mobile ad units EZmob’s CEO Idan Kfir had developed an alternative method—engaging mobile popups.

After 2 years of perfecting his vision, EZmob has found an alternative to the large banner ads that monopolize the screen of mobile devices like smartphones, notebooks, and iPads. His engaging mobile popups are called “EZ Pops” and they are designed in a manner in which they popup on your screen, without having the feel of pesky popups—or the bulk of a banner ad.

EZ Pops are better mobile ad units because they use advanced GEO targeting and modern browser targeting so that the ads that pop up on screen are relevant to a mobile user who is browsing the web. Each ad unit has a clear call to action, with an easy to activate button—one that is designed to respond to true clicks, opposed to that all too often accidental ones.

To offer their engaging mobile popups to all business owners looking for ways to capitalize on mobile advertising, EZmob has created a user-friendly interface in which business can login and create their own easily integrated ad with the script of their choice. This allows businesses the ability to monetize their ads, and effectively reach their mobile users—making them better mobile ad units than traditional banner ads.

EZmob’s EZ Pop ads make monetizing a breeze by reaching your target audience first-hand, and having an easy to use call to action. EZmob’s unique targeted approach allows businesses better exposure than traditional banners, which in turn increases your ROI. Their engaging popup ads are also a favorite of many online publishes because they clear up more space for valuable content.

EZ Pops is sure to evolve as mobile marketing continues to grow in demand, but they are off to an impressive start with their user-friendly, targeted, and visually appealing ads.

Going back to basic: Facebook killing 27 ad units

At a press session at its Menlo Park HQ, Facebook discussed the progress its making with advertisers and announced the elimination of a vast number of ad units.

According to Product Manager Fidji Simo is to ease the process of advertising on Facebook. Facebook is currently considering at around 27 different ad products which as mentioned “every single product is really good on its own” but overall complicate the process of getting traffic through Facebook.

The ad-buying flow will remain the same, or at least it wasn’t so discussed at the press session, as well as the bidding engine algorithm that isn’t likely to be changed at all. Simo argued that this gets Facebook closer to its vision “by reducing the possibility of choosing the wrong thing.”

For example, Facebook is eliminating the Questions product and instead adding the ability to ask Questions within a regular Page Post. It’s also eliminating the product for online offers, because advertisers are just promote a link that points users to an offers on their website. (It’s keeping the product to promote in-store offers.) And it’s also eliminating Sponsored Story units and instead integrating Sponsored Story into a number of other ad units – instead of allowing advertisers to buy a Sponsored Story, Facebook will automatically add “social context” to an ad whenever such context exists. (You can see an example of an ad with social context below.)

There are more details in a just-published Facebook blog post. The company says, “In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app installs, etc.”