In an effort to engage users with mobile ad units, the mobile advertising visionaries at EZmob have created EZ Pops, a new and better way to engage mobile users. To create EZ Pops an independent study was done by an independent advertiser of an android utility app, results showed 10x more success with interactive mobile advertising, than with traditional mobile banner advertising.
If you are wondering what mobile ad units perform better than banners, consider EZ Pops by EZmob. EZ Pops are more effective mobile marketing solutions because they delivery your ad to targeted audience in a visually appealing manner. They are more original and unexpected than banner ads, and they are designed to fit on the limited screen space of mobile devices.
“Mobile devices have created a need for a new type of advertising. Mobile marketing not only has to be visually appealing on mobile screen, but it needs to be user-friendly and targeted towards each businesses target audience.” Idan Kfir, CEO of EZmob
With the significant increase in mobile marketing, businesses worldwide spent more than $3.4 billion dollars in mobile advertising in 2012 alone. To effectively engage users, mobile ad units must be easy to comprehend within a matter of seconds. While banner ads are still an effective desktop computer marketing solution, they are not user-friendly on mobile devices. With 84% of all smartphone, notebook, and iPad users utilizing their mobile devices to surf the web—business are missing out if they don’t infuse their marketing campaigns with mobile friendly elements. Mobile ads must not only grab a user’s attention, but inspire them to take action.
To test what mobile ad units perform better than banners, a series of independent consumer tests were run. The first was a film strip ad unit. The test took a standard mobile banner and asked mobile users to view the ad and complete a brief survey.
The second test measured user interaction with interactive ad units from full-page banner ads, and interactive sliders. These ads are internally interactive, but can be closed so that viewers can return to their previous page.
The third ad unit reviewed were pull ad units that are more interactive than standard banner ads.
The results of the study showed that consumers are 79% more likely to respond to interactive ads.
The EZ Pops Difference
The cumulative results of the independent studies above are part of what Kfir used to create his EZ Pop mobile ad units. In his dedication to figure out what mobile ad units perform better than banners, he used his findings to create his unique EZ Pop mobile ad units. He found that interactive ads made users 81% more likely to recall the message of the ad, and 98.1% more likely to remember the brand. This is a drastic difference between standard banner ads that only have 23% brand recognition, and 23% the message of the ad.
By designing EZ Pops to address the areas of opportunity left by traditional banner ads Kfir found a way to truly engage users with mobile ad units.