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ezmob. simply mobile.

What are responsive ad units?

Publishers and social sites in 2013 delivered mobile integrated formats and native ads at a staggering amount, Now EZmob presents a new responsive ad unit bound to get publisher’s attention.

A Responsive Ad is an ad without a specific ad size. The size of the displayed creative is determined by the available space on the website. Responsive ads became most demanded with responsive layouts, which made it possible to use just a single layout for every device size. It made the work of web developers and publishers like me a lot easier. In fact integrating one of EZmob’s ad units takes only a couple of seconds. Simply copy paste the code to your website’s header and you’re done.

Just imagine the frustration when you have to scroll to get passed a 160 x 600 pixel Large Rectangle on a mobile device with a screen resolution of only 320 x 480 pixels . Or better, a 728 x 90 Leaderboard forcing a horizontal scroll bar on your responsive layout. Responsive ad units can solve these problems.


EZmob’s ad units are different since they provide publishers with a 2nd layer of monetization to any mobile friendly or non-friendly site. EZmob’s ads simply appear to float on top of existing banner ads making them engaging yet not intrusive. 

With better engagement of users comes better monetization which means better payouts for our publishers. Join us as a publisher today if you’d like to start earning more.

ezmob. simply mobile.

We're Hiring – Senior PHP Developer

we're hiring

we’re hiring

We’re looking for a highly skilled PHP Developer with extensive knowledge and professional experience in developing advanced PHP applications, designing, modeling, debugging and integrating software solutions in an enterprise environment.
Job Requirements
  • Extensive knowledge in PHP 5 and OOP development (including experience working with common MVC frameworks and php extensions) 
  • Experience with working with databases such as MySQL/SQLite.
  • Ubunto servers
  • Experience with Rest APIs.
  • Experience in  Laravel 4.x Framework
  • Excellent client side development skills including HTML5, CSS and JavaScript
  • Experience with a modern JavaScript library (e.g. AngularJS (MUST),jQuery, MooTools,, etc.)
  • Ability to communicate technical information to a non-technical audience (verbal and written)
  • Experience in high load projects


  • A “self-starter” with good interpersonal skills
  • Excellent oral and written communication skills
  • Strong technical, analytical, and organizational skills
  • Ability to work independently or within a team environment
  • Experience in Git and Github
  • High English level (speaking and writing)
  • Experience with Jira and other tasking systems. 
  • Able to manage outsourced developers through Github / Jira
  • On-site Full time job for our office at Ramat Gan, IL.

Contact us with your CV at info@ezmob.com

ezmob. simply mobile.

Flappy Mistakes in Mobile Monetization

So we all loved (or simply were very frustrated) from the newest star in the mobile gaming space, Flappy Birds. Its success has been predicated on the fact that Flappy Bird is a very frustrating game – one in which players immediately uninstall it, or perversely use that frustration to try to power their high score into double figures.

As a free game without any in-app purchases, Flappy Bird’s only monetisation stream is through the banner ads served through Google Ads – as shown at the bottom of the screen.


These are the worst ways to monetise an app or game, as banner ads are the lowest performing ad unit you can integrate. Even with the giant audience thatFlappy Bird has, the amount of cash generated is relatively tiny.

Of course, there are no hard figures in terms of the game’s downloads, daily active users, average game sessions etc so we’ll have to use some back-of-the-envelope guestimates.

  • 1. Let assume Flappy Bird has been downloaded 100 million times.
  • 2. Everyone who downloaded it is playing it.
  • 3. On average, a player plays five sessions per day.
  • 4. And, again on average, three ads are served per session.

On that basis we have 100 million installs, 100 million players, 500 daily sessions and 1.5 billion ads per day.

But banner ads are pitiful at generating revenue. The revenue for showing 1,000 banner ads (its eCPM) is around 2 cents.

On that basis, Flappy Bird is showing 1.5 billion ads daily at $0.00002 per impression, which gives us a daily total of $30,000.

This is the absolute best case scenario for flappy birds, a more pessimistic view will say that 100 million downloads is too high and not everyone who downloads the game plays it after day 1. So tweaking the metrics above with a dose of reality will yield probably around $6000 / day. Well this at least is the starting rate, a user doesn’t keep playing for long or in this energy,

Now, take into consideration the metrics EZmob shows mobile developers and website owners, by having a different ad unit such as our EZpops or Bookmark ads Flappy Birds would have seen 15% conversion from impression to clicks, engaging many more users, it will also be less intrusive when compared with in-game banner ads. Monetization-wise EZmob shows a much higher eCPM for our publishers than the $0.02 generated by banner ads, more than 20x more in fact.

If you’re a publisher, don’t make Flappy mistakes and choose the right monetization strategy for your business.



Mobile Popups using EZmob's mobile ad units drive 10x Interaction Rate

In an effort to engage users with mobile ad units, the mobile advertising visionaries at EZmob have created EZ Pops, a new and better way to engage mobile users. To create EZ Pops an independent study was done by an independent advertiser of  an android utility app, results showed  10x more success with interactive mobile advertising, than with traditional mobile banner advertising.

If you are wondering what mobile ad units perform better than banners, consider EZ Pops by EZmob. EZ Pops are more effective mobile marketing solutions because they delivery your ad to targeted audience in a visually appealing manner. They are more original and unexpected than banner ads, and they are designed to fit on the limited screen space of mobile devices.

“Mobile devices have created a need for a new type of advertising. Mobile marketing not only has to be visually appealing on mobile screen, but it needs to be user-friendly and targeted towards each businesses target audience.” Idan Kfir, CEO of EZmob


With the significant increase in mobile marketing, businesses worldwide spent more than $3.4 billion dollars in mobile advertising in 2012 alone. To effectively engage users, mobile ad units must be easy to comprehend within a matter of seconds. While banner ads are still an effective desktop computer marketing solution, they are not user-friendly on mobile devices.  With 84% of all smartphone, notebook, and iPad users utilizing their mobile devices to surf the web—business are missing out if they don’t infuse their marketing campaigns with mobile friendly elements. Mobile ads must not only grab a user’s attention, but inspire them to take action.

Independent Test

To test what mobile ad units perform better than banners, a series of independent consumer tests were run. The first was a film strip ad unit. The test took a standard mobile banner and asked mobile users to view the ad and complete a brief survey.

The second test measured user interaction with interactive ad units from full-page banner ads, and interactive sliders. These ads are internally interactive, but can be closed so that viewers can return to their previous page.

The third ad unit reviewed were pull ad units that are more interactive than standard banner ads.

The results of the study showed that consumers are 79% more likely to respond to interactive ads.

The EZ Pops Difference

The cumulative results of the independent studies above are part of what Kfir used to create his EZ Pop mobile ad units. In his dedication to figure out what mobile ad units perform better than banners, he used his findings to create his unique EZ Pop mobile ad units. He found that interactive ads made users 81% more likely to recall the message of the ad, and 98.1% more likely to remember the brand. This is a drastic difference between standard banner ads that only have 23% brand recognition, and 23% the message of the ad.

By designing EZ Pops to address the areas of opportunity left by traditional banner ads Kfir found a way to truly engage users with mobile ad units.


Most engaging mobile ad unit

A new entry in the search for the most engaging mobile ad unit

Banners have been a popular online advertising method for many years, but they do not translate well in the mobile advertising world. In an effort to develop better mobile ad units EZmob’s CEO Idan Kfir had developed an alternative method—engaging mobile popups.

After 2 years of perfecting his vision, EZmob has found an alternative to the large banner ads that monopolize the screen of mobile devices like smartphones, notebooks, and iPads. His engaging mobile popups are called “EZ Pops” and they are designed in a manner in which they popup on your screen, without having the feel of pesky popups—or the bulk of a banner ad.

EZ Pops are better mobile ad units because they use advanced GEO targeting and modern browser targeting so that the ads that pop up on screen are relevant to a mobile user who is browsing the web. Each ad unit has a clear call to action, with an easy to activate button—one that is designed to respond to true clicks, opposed to that all too often accidental ones.

To offer their engaging mobile popups to all business owners looking for ways to capitalize on mobile advertising, EZmob has created a user-friendly interface in which business can login and create their own easily integrated ad with the script of their choice. This allows businesses the ability to monetize their ads, and effectively reach their mobile users—making them better mobile ad units than traditional banner ads.

EZmob’s EZ Pop ads make monetizing a breeze by reaching your target audience first-hand, and having an easy to use call to action. EZmob’s unique targeted approach allows businesses better exposure than traditional banners, which in turn increases your ROI. Their engaging popup ads are also a favorite of many online publishes because they clear up more space for valuable content.

EZ Pops is sure to evolve as mobile marketing continues to grow in demand, but they are off to an impressive start with their user-friendly, targeted, and visually appealing ads.

Going back to basic: Facebook killing 27 ad units

At a press session at its Menlo Park HQ, Facebook discussed the progress its making with advertisers and announced the elimination of a vast number of ad units.

According to Product Manager Fidji Simo is to ease the process of advertising on Facebook. Facebook is currently considering at around 27 different ad products which as mentioned “every single product is really good on its own” but overall complicate the process of getting traffic through Facebook.

The ad-buying flow will remain the same, or at least it wasn’t so discussed at the press session, as well as the bidding engine algorithm that isn’t likely to be changed at all. Simo argued that this gets Facebook closer to its vision “by reducing the possibility of choosing the wrong thing.”

For example, Facebook is eliminating the Questions product and instead adding the ability to ask Questions within a regular Page Post. It’s also eliminating the product for online offers, because advertisers are just promote a link that points users to an offers on their website. (It’s keeping the product to promote in-store offers.) And it’s also eliminating Sponsored Story units and instead integrating Sponsored Story into a number of other ad units – instead of allowing advertisers to buy a Sponsored Story, Facebook will automatically add “social context” to an ad whenever such context exists. (You can see an example of an ad with social context below.)

There are more details in a just-published Facebook blog post. The company says, “In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app installs, etc.”