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Push notifications ads are becoming the highest-demanded inventory for advertisers in various verticals due to the level of engagement received from loyal push users; effective advertisers can engage push users with enticing ad creatives, including a big banner image (360px over 240px), a square image (350x350px) and a long title and description text which promotes their message.
Advertisers also bid mainly on CPC, guaranteeing engagement and performance for their ad revenues.
Publishers monetizing their websites and apps are also catching on; they seem well behind advertisers’ demand. Publishers’ eCPM rates for push notification users are higher than the industry average for banner and pop ad placements.
The demand from online advertisers is currently high, mainly in T1 countries so bids might be lower, but overall fill rates of push notification users are high worldwide.
Publishers looking for alternate ways to monetize their website may find push notifications an easy way to earn more on their current inventory.
Push notifications ads do not take any ‘real estate’ from your website, and no pixels are ‘shoved down’ or spared due to push taking its position.
Push notification ads are integrated with a simple tag and .js service workers that engages users with a small pop asking them for their opt-in to receive ads.
Once a user is attributed to a single publisher account and placement, the publisher may earn a lifetime revenue on ad revenue generated by that user or earn a one-time ‘conversion’ rate for that user’s opt-in.
Integration of push notification ad units is similar to how you would integrate a popunder ad unit; add a js code as below to the head of your website to make sure users can opt-in across your website, and then add a service worker file that communicates with the browser and triggers the push notification allow box.
Publishers may also choose to redirect users to pre-made allow collection funnels, providing a separate identity to publishers’ websites and a higher conversion rate from visit to opt-in.
Any website with real traffic can generate push opt-in users; anything publishers publish on their website may get clicked at one point. Still, some websites may convert their visitors to force opt-in users more than others.
The critical thing to note is not necessarily the website vertical, whether it may be a social/news/gossip/torrent push monetization site and anything in between; the critical issue is how a user is engaged primarily with the opt-in box and the immediate effect the wrong type of ad delivery may introduce. It would be best to monetize push users without engaging them too much.
When done right, users may be invited to opt-in through a double opt-in form limiting their ad amount per day, guaranteeing premium push advertiser demand, and perhaps incentivizing the users with additional content on site.
Publishers who will be creative enough with how they engage users with the first allow-box will generate more opt-in and potential revenue on-going via push notification advertising.
A wide range of verticals works best through push notification delivery; mainstream campaigns may include gaming, finance, entertainment, e-commerce, lead generation, and more.
Users may receive push notifications with a 360x240px banner in addition to a title and description text or a simple text-based push with a square icon image.
Publishers may find monetization of users impactful to their site stature if done incorrectly or aggressively. EZmob, specifically, invests in ensuring to provide branded clean ads and follow strict ad content guidelines.
In addition, our algorithm, over a particular event flow, will even hold back ads from certain users due to their metrics which may include click-thru-rate, conversion rate, and viewability. More, over time, our algorithm will learn to serve the highest paying ad continuously, thus increasing publisher eCPM and revenue, thus effectively enabling you to monetize push users.
Each of our ads is manually approved and monitored with 3rd party services to block ad fraud and malware and keep our publishers with high-value advertiser demand.
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Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk