Cloaking is a widely known term in the world of affiliate marketing. This has actually been a highly talked about topic since this particular technique can be utilized for black hat purposes. But what is cloaking really?
Cloaking pertains to a technique in Search Engine Optimization or SEO wherein contents are presented to search engines spider re different from the contents presented to the browser of the users. This is performed by delivering contents that are based on IP address or User-agent HTTP header of user who’s requesting the page.
What is a Cloaker?
As the name implies, cloaking is an act to shield something from somebody’s eyes. In this modern digital world, this could imply showing a page to one type of site visitor and another different page to another visitor. Cloaking links is also done so that display link will be modified or changed to friendlier-looking link.
Cloaking is also being used to hide information and landing page as well. There are several good reasons for the affiliates to cloak their landing pages. Some reasons are valid while others are somewhat shady.
Why Affiliates are Using Cloaker?
- To Hide Landing Page from Source of Traffic
Some traffic sources do not allow specific services or products to be promoted. For example, an affiliate or a member has adult offer that he needs to promote, yet traffic provider does not acknowledge and accept that sort of offer. What affiliate will do is cloak a landing page with the goal that when an analyst from the traffic source checks on the page, he’ll be diverted to a more wholesome page that is satisfactory to them. When the campaign is endorsed and real users and clients come in, they will be coordinated to real offer.
The affiliate eventually circumvents the guidelines of traffic provider. Is this a legit practice? Certainly not. When the traffic provider successfully catches this affiliate, he will be kicked out of the source of traffic and might be restricted from making more accounts later on. This is viewed as black hat practice.
- To Conceal Landing Page From The Competitors
Keeping an eye on your rivals is common in this industry. A few affiliates strive to make their own points and their landing pages, and a couple of days or even hours later, another member rips off that page (utilizing a certain spy tool), without actually changing much as word, and just places their very own affiliate link.
Be careful about such rivals, there are some affiliates who would search for the IPs of their rivals so when a client come from that IPs, they’re diverted and redirected to an alternate landing page. Along these lines, the affiliate adequately dissuades rivals from ripping off their page.
Is this a sensible and reasonable practice? Indeed, it is.
These are basically the common reasons why affiliate uses cloaker. Nevertheless, individuals who are into affiliate marketing must be able to distinguish the right practices from the wrong ones to ensure positive results.