Why Demand-Side Platforms Enable Better Ad Buying & Reach

Are you tired of the complex, time-consuming processes involved in buying and selling ads? The good news is that programmatic advertising has revolutionized the industry with the use of demand-side platforms (DSPs) and supply-side platforms (SSPs).

At EZmob, we understand the benefits of programmatic advertising and how DSPs can enable better ad buying and reach. So, let’s take a closer look at DSPs and why they are worth considering for your ad campaigns.

What is a Demand-Side Platform (DSP)?

A DSP is a platform that allows advertisers to buy ads from publishers on a marketplace. These platforms provide a centralized dashboard for managing ad campaigns across multiple networks, making the process more efficient and streamlined. With the use of automation and sophisticated algorithms, real-time bidding and programmatic direct auctions can take place without the need for human intermediaries.

Advantages of DSPs

Efficiency: DSPs make it easy to bid and manage ad campaigns across multiple networks from a single dashboard, leading to increased productivity.

Data: DSPs provide plenty of data on the location, behavior, and more of your prospects across multiple networks, allowing for better targeting and increased conversions.

Targeting: With more data available, DSPs allow for more accurate targeting for future campaigns, resulting in better ROI.

Support: DSPs automate almost everything, leading to better support from the platform compared to individual networks.

Quality Publishers: DSPs allow access to multiple premium publishers, making it easy to find the right fit for your ad campaigns.

Cons of Using a DSP

Cost: DSPs can require a significant investment, making them more suitable for advertisers with larger ad spends.

Complexity: With more data comes the potential for overcomplicating things. DSPs may be too complex for some advertisers to learn quickly enough to see a benefit.

Is a DSP Right for You?

While DSPs may not be suitable for everyone, they are an easy decision for advertisers looking to increase productivity and business growth by advertising on many platforms. If you’re considering taking the plunge, education is the first step. Check out our free Programmatic Advertising Guide to learn more about how to get the most out of a million-dollar advertising spend.