- Highly Profitable Type of Ad
Native ads are considered as highly profitable both to the publisher and advertisers. It provides a higher rate of engagement and an increase in the customer’s interest in an advertised product or service. In addition, native ads appear on a website like they own and run it. Native ads can obscure any online content viewed by customers.
Pop ads can cover the entire website or online content being viewed by the customer. Interstitial reacts to any movement of the mouse like, for example, when the mouse is being dragged to the exit button, pop-ads will now enter the visual interface and interrupt the exit of the customer. In this way, potential customer’s attention is caught.
Lead Generation with Interstitials
Lots of companies and businesses have achieved a total of 20% increase in their marketing sales.
If you thought that interstitials had reduced the effectiveness of the traditional pop-up, well it doesn’t. Forms of pop-ups can be seen even in high traffic websites such as Ubers, Porsches, and Facebook.
Mobile Traffic as Pop Ads’ Key Market
As you are surfing the net or simply playing an online game, traditional and modern pop ads will be seen on the screen. These kinds of pop ads are mostly displayed on mobile websites and internet access. These pop-ups are also prevalent and powerful that encourages potential customers to purchase their advertised product, app, or service.
Pop ads can be anything – it can be a photo, video, sound clip, blog, and more. It is versatile and empowers the effectiveness of an advertisement to the people.
Above all, both native and pop ads are highly recommended for any advertisement and content. Both have the effectiveness and efficiency of advertising and promoting any particular content. Also, both have exceptional distinctions that make it unique from one another. The creativity and resourcefulness are the things needed to create a better result and impact not just to the customers but also to the whole society. Just try and never hesitate to experiment for better and excellent results that might lead to a breakthrough.