Pop traffic is a word utilized to refer to both popunders and popups. It’s traffic that results to visitors coming to your site. You will find a wide array of popup networks offering ad placement services to third-party websites, and most of them provide popunder traffic sources as well.
This post will discuss the difference between a popup ad and a popunder ad.
What are popups and popunders?
Popups are new browser boxes opening automatically on top of the content. It’s composed of a webpage opening in a new window in front of your existing browsing window. The less annoying popunder has often replaced that ad unit.
Popunder is the same concept as a popup, except it shows behind the user’s existing browsing window (or often on a new tab).
These two ads are sometimes confused with floater or overlay ads that also popup. However, the two terms only refer to advertisements that take up an entirely new browsing window.
What’s the difference?
Visualize yourself when you opened many tabs in your browser, and when closing some of them, you find an additional window with an advertisement. How could you determine from which website that ad comes from?
The popunder window isn’t less appealing than the popup. Nonetheless, if you feel disturbed by it, you may not connect your negative emotion to the site that loaded the ad.
How do popup and popunder traffic work?
Every time you open the gates to pop ads, always remember to work with secure ad exchanges or a good traffic source that can track their campaigns manually and automatically.
For example, EZMob has a dedicated team that can manage the campaign’s content to prevent anything aggressive, malicious, or risky. You must collaborate with traffic sources, exchanges, or networks that are rigorous for auto-downloads, ransomware, malware, scams, and other risky content.
Whether you’re a publisher or advertiser, you must understand the basics of pop marketing mechanisms, especially if you’ve already picked your partner.
It’s a fast auction that lets advertisers bid for an ad’s impression. It begins as soon as a visitor tries to load a site, and the process ends just seventy milliseconds—substantially faster than a blink of an eye.
For publishers, it’s crucial to describe the website’s contents through keywords. You need to take note about testing various traffic sources and optimize the campaign by stopping the traffic sources which do not convert well.
Knowing your audience is the answer to efficient ad targeting, future campaign cost efficiency, and relevancy. Determining a geography, OS browser, connection type, and device type make the campaign more targeted. That may result to more conversions and stops the advertising spend.
Various ad exchanges may depend on various models for popup and popunder traffic ads. Ensure you understand how each of them differs and consider that when offering your bid rate.
If done correctly, popup advertising is proven to be an efficient way to grow your business. If you like to get started with popup or popunder traffic, EZMob can help! Sign up with us today!