EZmob Blog

Smartphone showing a native ad content feed beside a laptop on a light desk with a yellow coffee mug, illustrating device targeting for native ads

Can native ads be targeted by device type?

November 9, 2026

Native ads can be targeted by device and OS. See what native networks expose in 2026, when to split campaigns by device and how to test before shifting bids.

Smartphone surrounded by blank offer cards with yellow arrows routing toward it, illustrating a rotating smartlink sending clicks to offers

Smartlinks for affiliates: when to use one and when to skip

November 9, 2026

Smartlinks auto-rotate offers per click. When a rotating smartlink fits pop and push testing in 2026, and when a direct offer link earns more.

Media buyer's desk at dusk with a laptop showing blurred tracking charts, a yellow sticky note, notebook and smartphone

How to track qualified first-time depositors in iGaming

November 9, 2026

Track iGaming registrations, first deposits and qualified depositors as separate conversion events, reconcile operator rules and scale on qualified FTDs only.