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Vector

For Publishers

Header Bidding

connect with direct campaigns, 3rd party tag-based demand, and S2S/RTB DSPs.

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header bidding
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Key Features

Earn more with EZmob’s ad Revenue Stream. Çonnect easily to premium demand sources via Prebid, Tag Manager, or Ad Server, or via a tag. No exclusivity is required.

Whitelisting

Prebid Server compatible

Effective Formats

Quick installation and configuration

Whitelisting

3rd Party Stats Aggregation: Fraud/IVT Solutions

Effective Formats

Supports 3rd Party JavaScript tags

Fund with Ease

Prebid Adapter Aliases to Company Name

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How It Works

Challenge

Website revenues are falling due to technology flaws

Waterfall

Demand Partners

Solution

Automated auction technology helps receive the highest revenue

HB Wrapper

Wrapper chooses among all bids

Bidders

The best bid becomes a GAM bid

Final Google Ad Manager Auction

Served Impression:Bidder 3
  • Seamless integration and smooth setup allows our publishers to start using EZmob Header Bidder instantly.
  • Get more than just fill rate, scale your RPM with EZmob direct demand sources.
  • Connect to the most powerful programmatic marketplace,
  • manage auctions with multiple demand sources at the simultaneously, maximizing your traffic fully
  • Regulate multiple requests, run auctions, and push winning bids to the ad server in real time
  • Reduces the time spent on rendering creatives by excluding unnecessary links from the chain
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Maximize Your Ad Revenue With Multiple Demand Sources

Easy Reach

EZmob.DSP

Direct demand from EZmob Self-Serve Advertisers

40+ DSP

Direct integration with market-leading Demand Side Platform

HTML Tag

Ability to connect external systems with a code

Our Demand Partners

(40+ Companies)

havas partner
newage partner
eskimi partner
criteo partner
mindshare partner
razom partner
NEOS partner
BID SWITCH partner

Direct Demand

Programmatic Demand

Integration with EZmob enables your access to thousands of direct campaigns at competitive RPMs.

Ability to connect any Prebid-compatible partners

Additional demand available: On your browser side; On QuickWrap’s server-side; Hybrid, on both browser- and server-sides.

Google Ad Manager

External Adapter

Integration with Google Ad Manager allows connecting to Google Ad Exchange and AdSense demand and setting up line items in a few clicks

Ability to connect any Prebid-compatible partners

(adapter is connected by signing a contract between the pub and the company)

header bidding

Detailed Stats

Demand Sources

Buyer ID,
Buyer Name
Bid ID,
Bid Name

Efficiency

Bid Requests
Bid Responses
Average Impressions, CPM
Win Bids
Empty Bids
Auction Lost Bids

Revenue

Buyer ID,
Buyer Name
Bid ID,
Bid Name

campaign interface
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Smarter Monetization with Header Bidding

Get the maximum bid for each impression.

Benefits

  • Ensure brand safety with PMP ecosystem access
  • Increased competition without the latency
  • Advertiser assurance with clear path to the inventory
  • More incremental revenue

Compatibility with EZmob

Acting as a gateway, EZmob’s wrapper solution measures all bidders on the same metrics, leaving the final decision to the publisher’s ad server.

Publishers

P1

Pub ID-1
EZMOB ID-1

P2

Pub ID-2
EZMOB ID-2

P3

Pub ID-3
EZMOB ID-3

EZMOB ID

Advertisers

A1

EZMOB ID-1
1st-party client's ID-1

A2

EZMOB ID-2
1st-party client's ID-2

A3

EZMOB ID-3
1st-party client's ID-3

CRM, CDP, etc

Features

  • Out of the box connection with EZmob Header Bidding
  • Integration with other ID solutions
  • Fraud prevention
  • Support of online and offline data
  • Cross-device and multichannel tracking

Benefits

  • Keeps publishers’ ad revenue after the cancellation of 3rd-party cookies
  • Enables safe and effective management of user data
  • Increases demand for publishers’ traffic
  • Grants access to the unified system for audience segmentation, targeting, and measurement
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Header Bidding Application

Apply for Header Bidding integration today with the form below

if you haven't registered a username yet, do so here before applying:https://dashboard.ezmob.com/api#/register?role=Publisher
please use a domain that is validated with ads.tx
what's the amount of impression you site or app can generate within 1 average month
please mention top countries you generate traffic in
who are you currently monetizing your inventory with?
Which creative ad sizes do you currently support? for example; 300x250, 250x250, 320x480, 728x90, 320x50, 800x600, 800x440,300x600,160x600,120x600 or others
Are you able to host ads.txt in the root directory of your website?
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