For Publishers
Header Bidding
connect with direct campaigns, 3rd party tag-based demand, and S2S/RTB DSPs.
Key Features
Earn more with EZmob’s ad Revenue Stream. Çonnect easily to premium demand sources via Prebid, Tag Manager, or Ad Server, or via a tag. No exclusivity is required.
Prebid Server compatible
Quick installation and configuration
3rd Party Stats Aggregation: Fraud/IVT Solutions
Supports 3rd Party JavaScript tags
Prebid Adapter Aliases to Company Name
How It Works
Challenge
Website revenues are falling due to technology flaws
Waterfall
Demand Partners
- Seamless integration and smooth setup allows our publishers to start using EZmob Header Bidder instantly.
- Get more than just fill rate, scale your RPM with EZmob direct demand sources.
- Connect to the most powerful programmatic marketplace,
- manage auctions with multiple demand sources at the simultaneously, maximizing your traffic fully
- Regulate multiple requests, run auctions, and push winning bids to the ad server in real time
- Reduces the time spent on rendering creatives by excluding unnecessary links from the chain
Maximize Your Ad Revenue With Multiple Demand Sources
Easy Reach
EZmob.DSP
Direct demand from EZmob Self-Serve Advertisers
40+ DSP
Direct integration with market-leading Demand Side Platform
HTML Tag
Ability to connect external systems with a code
Our Demand Partners
(40+ Companies)
Direct Demand
Programmatic Demand
Integration with EZmob enables your access to thousands of direct campaigns at competitive RPMs.
Ability to connect any Prebid-compatible partners
Additional demand available: On your browser side; On QuickWrap’s server-side; Hybrid, on both browser- and server-sides.
Google Ad Manager
External Adapter
Integration with Google Ad Manager allows connecting to Google Ad Exchange and AdSense demand and setting up line items in a few clicks
Ability to connect any Prebid-compatible partners
(adapter is connected by signing a contract between the pub and the company)
Detailed Stats
Demand Sources
Buyer ID,
Buyer Name
Bid ID,
Bid Name
Efficiency
Bid Requests
Bid Responses
Average Impressions, CPM
Win Bids
Empty Bids
Auction Lost Bids
Revenue
Buyer ID,
Buyer Name
Bid ID,
Bid Name
Smarter Monetization with Header Bidding
Get the maximum bid for each impression.
Benefits
- Ensure brand safety with PMP ecosystem access
- Increased competition without the latency
- Advertiser assurance with clear path to the inventory
- More incremental revenue
Compatibility with EZmob
Acting as a gateway, EZmob’s wrapper solution measures all bidders on the same metrics, leaving the final decision to the publisher’s ad server.
Publishers
P1
Pub ID-1
EZMOB ID-1
P2
Pub ID-2
EZMOB ID-2
P3
Pub ID-3
EZMOB ID-3
EZMOB ID
Advertisers
A1
EZMOB ID-1
1st-party client's ID-1
A2
EZMOB ID-2
1st-party client's ID-2
A3
EZMOB ID-3
1st-party client's ID-3
CRM, CDP, etc
Features
- Out of the box connection with EZmob Header Bidding
- Integration with other ID solutions
- Fraud prevention
- Support of online and offline data
- Cross-device and multichannel tracking
Benefits
- Keeps publishers’ ad revenue after the cancellation of 3rd-party cookies
- Enables safe and effective management of user data
- Increases demand for publishers’ traffic
- Grants access to the unified system for audience segmentation, targeting, and measurement
Header Bidding Application
Apply for Header Bidding integration today with the form below