Utilize Web Push Notifications on Self-Serve Platform

The launching of SSP CPC campaigns is now possible using web push notifications with unique features such as target on user lifetime and testing creatives within a campaign!

Our decision to include this ad format to our self-service platform is due to the more popularity of web push notification ads among our advertisers.

EZmob Self-Service Platform (SSP) is a readily available and convenient tool for advertisers with adequate confidence in launching and managing their advertising campaigns.

The merits of SSP are as follow.

• Faster approval times with a dedicated support team
• You have absolute control over the way it performs and campaign settings. This is important for the individuals who have identified their audience, products and what they want to achieve with their campaigns
• premium traffic from more than 190 GEOs
• User-friendly interface, allowing you to hit the ground running

Rotation of creatives in one campaign
This allows the testing of your creatives easily and faster. You enjoy time savings by launching a campaign with a variety of creatives within, thereby giving you the opportunity to see the creatives giving the better output quickly. Likewise, there is a tendency for users to maintain high interest in seeing a variety of creatives in a campaign, thereby making you engage your audience for a long duration.

Target on user lifetime
Targeting your campaign towards those with a fresh subscription to web push notifications (provides you with high CTR, but low traffic volume) or the individuals who are existing subscribers is possible.

Establish deep targets by focusing on carriers
There is the accessibility to a wide range of targeting options in our SSP, together with being able to target the carrier. That is, looking out for the offers that convert the most for particular internet or mobile service provider when a choice is made for GEO. Note that you are to change the kind of connection to “All traffic” or “3G” at General settings. The choice of “Wifi” will bring about the absence of carrier targeting.

The things that make web push notifications lucrative

In-feed native: the appearance of all ads in users feed is native and the messages come from the browser.
Google compliant: web push notifications are in ad format, yet not intrusive. The entire process for the user to subscribe is characterized by transparency and user-friendliness
Instant and direct: following the setting of your campaign, there is direct pushing of numerous messages to the device of the user; therefore, there is no need for you to hold on for the audience you target to get to the website of the publisher.

Of all the verticals, the best ones for web push advertising campaign include nutra, software, sports betting, and gambling offers.