Floating Web Push ads are sent straight to a user’s mobile or desktop device. It could perhaps be shipped or delivered to any medium, though for as long as it could receive notifications from various websites.

In this manner, it adds up to the feelings and emotions of its users like you, as a user, could feel the dedication that floating web push ads get to grant you.

Of course, if a particular person dares always to keep you updated, you feel appreciated and loved, and this is what a push ad gives you – its utmost dedication and loyalty. Such an ad format reflects that of an SMS alert.

Its only difference is that floating web push ads occur way too naturally compared to which plus. It does cater to not only one’s mobile phone but also a desktop device user.

This adds to a specific business or affiliate marketer’s success in engaging many users. Since this is needed and in demand by many people, it will hit off.

Thus, these people who engage with push ads could also help to let others enjoy such ad format by spreading its benefits either through word of mouth or by using the newly innovated and created various technologies in this time and age.

Aside from its advantage to individual users, push ads also are beneficial to publishers as well. This is because these publishers widely use push ads for various uses and functions in their work.

It is because using these push ads helps them to amass and monetize a typical visitor database in an easier and more accessible way. On the part of the users, it will be less time and effort consumption to them as they could receive those push ads in an instant without surfing and browsing through the internet.

Indeed, it is a win-win condition for both individual users and publishers.

To give you an overview of the background of a push ad, it is one type of native ad format. Its features are primarily it grants all users a native form of advertising, as its term itself suggests.

Also, it is very cost-efficient as it already caters to a vast pool of audiences with an accurate target of users.

This section of this article lets you perceive its drawbacks to all its users. Below are some disadvantages that will encourage you to allow all push notifications to access your mobile or desktop devices.

First, it is used by a variety of people. This means that it is not just focused on a specific audience pool. It does not hinder users because it caters to all nationalities, ages, and other demographically based information of users. Thus, it isn’t easy to control though.

Second, you would always be afraid of having your mobile or desktop devices get hacked as it does not limit all other campaign possibilities, which could be a significant threat to you.

You will eventually and possibly experience various auto-downloads for all types of multimedia. You could also get a deal with malware, adware, and trademark violations, which could hack any of your accounts.

Third, like other ad formats, push ads could also disturb users. If you happen to accept its notifications, you have to deal sometimes with a lot of pop-ups that could be somehow intrusive on your part.
There are a lot of pros and cons to having these push notifications and ads. When it comes to its benefits, you will be dealing with a convenient life of yours ahead.

Regarding its drawbacks, you could opt out of such pop-ups because it is always possible for such an ad format.