Floating Push Ads: What are they?
Came across any floating push ads or web push notifications? In case you haven’t, FYI these are alert-style messages that slide in on a desktop or pop up on a mobile device. They are similar to push notifications sent from native mobile or desktop applications. They are very popular with publishers trying to monetize their inventory in a wide variety of verticals.
Are Floating Push Ads Suitable for You?
There are many reasons adding a Floating Push Ads is a good addition to your marketing strategy. Below are some excellent reasons:
- Zero bot traffic: You can efficiently work with authentic users who settled to get notifications on the trusted website of the publisher.
- User-friendly: One of the advantages of Web Push is that its Google Ad compliant ad format and very non-intrusive. Users expect to get Web Push messages after opt-in subscription.
- Cross-platform: re-engage users through any device when they become online and most active.
- Native: A browser delivers Web Push messages. Therefore, they are can be considered, when done right, as an actual daily news feed.
Where Can You Use Floating Push Ads?
Floating Push notification ads are ideal to use for the following verticals:
What are the Perks of EZMob Web Push?
- Flexible moderation conditions: At EZMob, we are always transparent and support loyal moderation. We’re always prepared to collaborate with you.
- RTB integration: Our team support integration through custom solutions, JSON feeds, XML, and Open RTB. Both CPC and CPM.
- Friendly and multilingual managers: We always care about each of our clients, whatever the size. You can rest assured that even those small marketers can grow big with our help. Always remember that your overall success means our success as well!
- 1-page setup for self-service campaigns: Polish your campaigns on SSP. With EZMob’s Web Push solutions, there’s no need for you to wait for the manager. You can just give it a go yourself. Isn’t it amazing?
- Lifetime targeting for users: You can simply change the traffic quality by selecting the targeted freshness of the group. The metric is solely grounded on how long ago the users subscribed to get notifications.
- Add at least ten creatives to a single campaign
With our push ads, you can enhance your campaigns with A/B testing. The system shares traffic flow among your creatives. On top of that, you can select the top-performing ones for scaling.
Are you ready to launch your floating web push campaign today? Do you like to monetize your website’s traffic? If that’s the case, make sure you get in touch with our team today!
EZMob is your best partner for generating traffic with push notification advertising.
Chat with us today to get started or refer to our Helpdesk.