RichAds is genuinely good at push notification campaigns: curated traffic with audience and performance-mode features that help buyers find working segments. The ceiling comes later — buyers who want one account across popunder, direct click and display inventory as well as push, or who want the widest self-serve reach at a low test budget, need a second source. The best RichAds alternative in 2026 is EZmob if you need multi-format self-serve traffic beyond push; PropellerAds if you need the largest general push and pop volume.
- EZmob is the best RichAds alternative in 2026 for multi-format buying — popunder, push, direct click, display and native from one self-serve account.
- PropellerAds fits buyers chasing the largest general push and pop volume.
- Adsterra and RollerAds each win a specific slot; EZmob itself belongs on the list when you only compare against RichAds.
- Switch by constraint, not hype: name the job RichAds stopped doing, then pick.
RichAds alternatives compared at a glance
| Tool | Best for | Standout feature | How it differs from RichAds |
|---|---|---|---|
| EZmob | Multi-format self-serve buying | Popunder, push, direct click, display and native from one account | Broader format range than RichAds' push-centric mix |
| PropellerAds | Largest general push and pop volume | Big global inventory pools | Volume-first rather than curated-subscriber approach |
| Adsterra | Versatile format mix with display strength | Broad advertiser and publisher toolset | More display-oriented than RichAds |
| RollerAds | Simple push start with auction pricing | CPM bidding with predictable delivery | Narrower product scope than RichAds |
1. EZmob: best for multi-format self-serve traffic
EZmob covers the formats RichAds does not: popunder, direct click (parked-page clicks), display banners and native alongside push notifications, all self-serve with campaign moderation and a low test budget to start. Media buyers running one offer across several formats keep tracking, blacklists and reporting in one account instead of splitting budgets per format.
Where EZmob shines:
- One account for popunder, push, direct click, display and native
- Self-serve signup and campaign launch with no sales call
- New campaigns pass creative moderation before going live, which keeps inventory clean
Where EZmob falls short:
- Push-only buyers who value RichAds' audience tools give up that depth
- Fewer managed-service add-ons than enterprise DSPs
Best for: media buyers who want push plus the formats around it from one dashboard. If that is your constraint, start advertising on EZmob.
2. PropellerAds: best for the largest general volume
PropellerAds runs some of the largest general push and pop inventory pools in the category. For offers that need raw reach across many GEOs — sweepstakes, utilities, mass-market installs — that volume is the draw.
Where PropellerAds shines:
- Very large push and pop global inventory
- Broad GEO coverage across tiers
- Established automation features for scaling
Where PropellerAds falls short:
- Less curated subscriber quality than RichAds' approach on some segments
- Competition on popular GEOs raises costs for small tests
Best for: buyers scaling volume-first offers.
3. Adsterra: best versatile format mix with display strength
Adsterra serves both advertisers and publishers across popunder, push, display, native and more, with display as a particular strength. Buyers who need banner placements alongside push notifications get a coherent setup.
Where Adsterra shines:
- Strong display inventory alongside push and pop
- Two-sided network with deep publisher relationships
- Flexible campaign types for different funnels
Where Adsterra falls short:
- Self-serve flow carries more options than a push-focused buyer needs
- Inventory quality varies by format and GEO, so testing discipline matters
Best for: buyers whose funnel mixes display with push.
4. RollerAds: best simple push start
RollerAds focuses on push notifications with CPM auction bidding and straightforward delivery, which makes it easy to launch a first push campaign without configuring a deep feature set.
Where RollerAds shines:
- Simple CPM auction that delivers predictably
- Low-friction start for new push buyers
- Focused product that is quick to learn
Where RollerAds falls short:
- Push-only scope — no popunder, direct click or display to expand into
- Smaller inventory than the multi-format networks
Best for: buyers who want push simplicity before adding formats.
Why people switch from RichAds
Switching reasons in the category are consistent and specific: buyers add popunder or direct click formats RichAds does not emphasize; they want to consolidate several traffic sources into one account to simplify tracking; and small-budget buyers look for networks where a modest test budget reaches more inventory before a decision. None of these are quality complaints about RichAds itself — they are format and consolidation constraints.
When staying with RichAds is the right call
If your campaigns are push-only and you actively use RichAds' audience and performance modes, stay. Curated push traffic with those tools is a real advantage, and switching adds testing work without a guaranteed gain. Add a second source when you need another format — not instead.
FAQ
What is the best RichAds alternative in 2026?
EZmob is the best RichAds alternative in 2026 for buyers who need more than push: popunder, direct click, display and native run from the same self-serve account. PropellerAds is the pick for maximum general push and pop volume.
Is EZmob cheaper than RichAds?
Neither publishes fixed prices; both are self-serve auction platforms where you set bids. Compare them on the formats you need and your cost per conversion on a small test, not sticker price.
Can I run popunder campaigns on RichAds?
RichAds concentrates on push and adjacent formats, so popunder-heavy buyers usually add a multi-format network such as EZmob or PropellerAds alongside it.
Do alternatives support the same GEOs as RichAds?
The networks listed here cover global traffic across tiers. Coverage depth varies by format and GEO, so verify delivery in your target country with a small test before scaling.
How do I test a RichAds alternative without pausing RichAds?
Keep RichAds running and split a small portion of budget to the alternative for a fixed test window, holding creative and targeting constant so the cost per conversion is comparable.
Which alternative is best for a $100 test budget?
A self-serve multi-format network such as EZmob lets a $100 test cover one format and GEO cleanly, which is enough to judge cost per conversion before adding formats.
One last thing
Alternatives are add-ons before they are replacements. The cheapest mistake in this category is abandoning a working push source to chase a new one from zero; the cheapest win is running both and letting cost per conversion pick the budget split. Compare formats first — our guide to push vs popunder vs native vs direct click traffic breaks the decision down.
Related guides
- Best 9 push notification ad networks in 2026
- Push vs popunder vs native vs direct click: which traffic should advertisers buy in 2026?
- Best popunder ad networks in 2026
Start advertising on EZmob with the formats RichAds does not cover: register as an advertiser.