The Thai gaming market is a rapidly growing industry driven by the increasing number of mobile users in the country. According to a report by the Digital Economy Promotion Agency (DEPA), the number of mobile internet users in Thailand is expected to reach 60 million by the end of 2023.
This presents a significant opportunity for marketers in the gaming industry, as mobile gaming is the country’s most popular form of online entertainment.
In addition to the large player base, the Thai gaming market is also characterized by a high level of player engagement and retention, making it a profitable market for marketers to target.
The market is also expecting steady growth over the next few years, making it an attractive market for investors and entrepreneurs in the gaming industry.
A bit about the product itself,
Pocket Games Soft (PG Soft) is a leading provider of mobile games with an extensive catalog of 84 slots and 1 table game released since 2017.
The company is known for its innovative approach to gamification and provides unique and original content to players worldwide.
Their games feature modern standards, captivating storylines, stunning animation, and significant sound effects. All releases are optimized for five operating systems, including Android and iOS, and are built with HTML5 technology.
The company’s primary focus is on the Asian and European markets, and it operates in over 100 countries, accepting a wide range of currencies.
PG Soft’s games are available in 22 languages, and players can communicate with each other locally and globally through chatting or sending emojis.
To start my campaign, I used EZmob as a traffic source for Thailand, with a cost-per-mille (CPM) starting at $0.20.
My manager suggested testing a banner size of 300×250 to capture the wide volume of inventory, once we know more about specific placements that work out for my campaigns we’d be able to add those sizes well.
For my first campaign, I targeted the Thai market, with all devices and languages. As a start I used 3 creative banners.
Consult the ad network’s manager you’re working with to find out what experience the ad network has with converting casino apps affiliate offers and if he has any recommendations on specific targeting requirements that may work best or preferred targeting configurations that would give you a better start.
A quick conversation with your account manager usually yields a lot of value which you can instantly apply to your pop and push campaigns.
Before starting your pop and push campaigns for casino apps in Thailand, you must consult with the ad network’s manager to gain valuable insights into their experience in converting these types of offers.
For example, EZmob’s self-serve advertiser platform has a proven record of converting affiliate offers and also provides high-quality pop traffic.
Choosing an ad network with a successful track record and one that aligns with your campaign’s demands will increase the chances of your campaign’s success.
The most effective ad format for converting casino app offers are popunder ads. With the minimum bid that you can place and the high volume of ad requests that pop ads generate, it is typically a good option for performance offers.
Another alternative to consider is push notification ads and in-page push ads. Both are CPC-based and bids can start at $0.005 per click, providing a lot of room to explore before optimizing your campaigns.
Casino apps promotion in the Thai market is especially profitable due to engaged online users, capable online and mobile products, and effective publishers who help scale up your campaigns dramatically. Looking to get your casino app campaign off the ground? get in touch!