By this point, it should be obvious why using a DSP is helpful. If you still have doubts, keep reading.
Advantages of DSPs
They’re efficient. It’s easy to see why DSPs help with productivity gains. Instead of liaising directly with publishers or using multiple platforms, you can bid and manage everything automatically from one dashboard. It doesn’t get much better than that.
They provide great data. We live in an age of data, and DSPs provide plenty of it. Find out about the location, behavior, and more of your prospects across multiple networks.
Even better, you may be able to import that precious data over to an external customer relationship management platform.
Everything is targeted. Do you know what more data means? More accuracy and targeting for future campaigns. And what does better targeting mean? More conversions! It’s a virtuous circle.
Stellar support. Because DSPs automate almost everything, they can (and generally do) provide better support than individual networks.
High-quality publishers. Having access to multiple networks wouldn’t be much use if none of them were useful. Luckily, that isn’t the case — you can work with multiple premium publishers on DSPs.
Cons of using a DSP
Cost: DSPs can require significant investment, and if you’re not budgeting more than $5,000 per month for ad spend you can probably get all the reach you need from the Google Display Network.
Complexity: Whenever you aggregate data, you run the risk of overcomplicating things. Some advertisers may find demand-side platforms too complex to learn quickly enough to see a benefit.