If you’ve ever visited a website and come across a banner displaying the following message, you’ve encountered a crypto ad:
“Thank you for supporting this website! This advertisement uses your spare computing power to mine cryptocurrency.”
With a decline in traditional advertising revenues, many online publishers are turning to innovative monetization methods like crypto ads to cover their hosting costs. By leveraging online and mobile traffic, these publishers mine cryptocurrencies using visitors’ computing power.
Some may consider crypto ads controversial, but it’s undeniably proving a potentially lucrative option for publishers. Major players in the video streaming space, such as BitTorrent, The Pirate Bay, and Showtime, are among the high-profile platforms using mining code.
Cryptocurrencies like Bitcoin are supported by a vast network of ‘miners’ who compete to solve complex computing problems. In return, they receive substantial rewards – for instance, the Bitcoin network distributes over $8 million to miners daily. To participate, miners require significant computing power and electricity to run their systems.
Crypto ads offer a unique twist on this model: website visitors shoulder the electricity costs while publishers reap the rewards. The impact on user experience varies depending on the website’s resource output and the publisher’s implementation. Publishers must balance maintaining a positive user experience and securing their bottom line.
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