What is missing from your ads push notification?
Enhancing push notification campaigns’ performance is probably not that high on your to-do list. There are many reasons behind it, and one of those is that you may be consuming most of your time in App Store Optimization, or what you call ASO, for brevity. This is being resorted to increasing app downloads. But if you want to improve their user experience, you need to do it with a good strategy, use your time and spend your money. You may also have a misconception that whenever you receive a notification or reminder through push, you can increase your app rate retention.
Push notification campaigns are not considered the start of an extensive marketing journey in the future. Just like any mobile marketing, and also like App Store Optimization, you need to optimize the campaigns and analyze the performance.
Now, how could you be able to improve your push notifications then? Here are seven ways to get with its respective importance as well. If you feel this article will help you, do not stop reading because this is a good treat for you.
TOP TIPS FOR PUSH NOTIFICATION CAMPAIGNS
1. Your number one consideration is the so-called “segmentation.”
What enters your mind whenever you hear about segmentation? It is just so easy. Here, you will be commanded to create a segment of the audience. This is for targeted users.
This is made by using the filter feature of your app. Your location, as well as some data needed and previously stored, will be so helpful now. This would be just that easy if your provider could make segments.
2. Choose channeling as one of the effective ways how to be receptive to the audience
Channeling may be one of the synonyms of networking. Here, you will be subscribed to specific content, which content has the same interest as well as choices. Again, this is made for a targeted audience, and that is a receptive audience.
The first thing that you should learn is to create a segment. After you have already rooted in the part you started, this will now be the time wherein you will use channeling as an effective mode of categorizing which content you will send and allow your subscribers to patronize.
3. Geofencing is an effective form of push notification
Geotargeting is the focus of this push notification. The app conversion rate will be added to the open rates when using this. There is a particular area wherein installs are targeted.
The user enters a specific size or radius in geofencing, automatically creating a message. The same thing happens whenever the user leaves the said area or radius. But still, you should not forget to use the first two as discussed – the segmentation and the channeling.
Creating the so-called proximity marketing campaign is the most brilliant idea for improving your push notification performance. You may wonder what the meaning of proximity is. Well, this is sometimes called location-based marketing. Here, your interaction with users of the same app is being practiced and happening in real-time. This is crucial whenever the user enters and leaves a specific area. Building an exact or enough automation is triggered by the so-called radial geofences. If you are wondering what radial geofences mean, it is better to understand that it composes of polygon geofences that are so complex.
4. Use rich notifications to increase open rates
If you want to increase open rates by up to 56%, it is not impossible because you can increase available rates by that percentage. You are to use rich push notification campaigns.
Are you knowledgeable about rich notifications? If yes, better! You can use it as you go on with the process of improving the push notification. But if you are not known yet, you must understand that rich notification is a push campaign. It has an attachment, and said attachment is rich media in itself.
There are characters in the notification; aside from them, you can add some add-ons. It includes some images, videos, and other genuinely interactive assets. URLs, as well as emojis, are also a must-add character. Furthermore, some researchers from the internet say that emojis can increase reaction rates by 20%.
5. Add dynamic content to messages
Dynamic content is content for a message that is somewhat twisted to improve based on available information about the targeted app user.
It would be best if you built a so-called dynamic range, including anything captured in connection with your profile. It seems you know your user’s preferences, so the thin picks and things they like can be inserted in push notification campaigns.
6. You should not use the lengthy push notification
The type of message is dependent on the number of characters used. According to research, 80 characters is the best number of characters to get clicks. But, it is best to make offers of 20 or 25.
You can be guided by several pointers whenever a push notification becomes lengthy. But your message is about entertainment; it is best to make it short. Education-wise, you should make a faster training as well as coupons.
7. The user’s journey is dependent on the perfect time
It must be known that push notifications can work at their best whenever sent at the right time. To increase the success rate of your messaging, you need to create an effective campaign.
There is a certain point in the user journey that you should wait for before sending a push notification campaign. Depending on the app type, statistics show that you need to wait for about four or even up to six sessions.
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