Push notifications are the small messages showing at least a few times a day on your smartphone screen. They are delivered by websites and apps and concerns alerts, weather forecasts, traffic updates, news, social media updates, or whatever information you’re interested in.
In short, push notification advertising offers ads rather than information, in reference, push notification ads while seen by opted-in users are highly effective.
It works where users agreeing to get a push notification from a site, specifically, users must opt-in by clicking a small box at the top of their browser. Push notification ads get sent in the form of notification to the desktop or mobile device of the user, even if they’re not browsing. Users go to the advertised landing page or straight to the offer when they click the notification.