Promoting gambling campaigns and offers, when done right, can be very lucrative for online advertisers. Follow this case study to view how our client ran a successful casino promotion camping with push notifications and pop ads.
Since most of the inventory was bought for Colombia, EZmob is going to focus on that for this case study.
The betting market in Colombia is relatively new, with about 17 regulated online casino and sports betting brands available today.
My push notification campaign had in total 7 ads with relevant images and text (in Spanish):
This is the landing page I’ve run:
All casino push notifications traffic was bought through the EZmob Self-Serve DSP. The deal was a hybrid of CPL and CPA without a double payment for the same player.
Overall the test budget has seen an amazing conversion rate into signups, with only $8 per lead and around $44 per first depositing player. Considering the emerging market status of Colombia, the eCPA is already low, but there are many ways to scale the current campaigns and keep the volume up.
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