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This integration enables EZmob to monitor and optimize the quality of their traffic sources for invalid/fake traffic (IVT), bot attacks, malware traffic, push fraud, domain spoofing, viewability issues, brand safety
New Age frauds have a significant trust impact on clients. ClearTrust provides robust verification for copies, which includes:
Ad Fraud has been increasingly affecting advertisers, and EZmob has been trying to find the best ways to mitigate it and make their platform the best choice to transact traffic.
Identifying and blocking to fight ad fraud is imperative to retain high-quality demand in an Ad Platform like EZmob, says “Deepankar Biswas, CEO ClearTrust.” Increased transparency in the supply chain ensures that advertisers increase their budgets and have a longer commitment to offer.
“Integrating with EasyMob allows us to demonstrate leadership in providing Digital Ad Fraud Detection solutions for enterprise-level platforms such as Easy Mob and the multiple classes of companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end-user adoption, cost-effectiveness in both initial acquisition and ownership over time, and overall ROI. Botman delivers on the promise of Ad Fraud Detection. We are extremely pleased to be partnering and working with such a world-class organization in Easy Mob.”
“EZmob was founded in 2013, maintaining our reputation and capabilities since then heavily relied, and still does, on our ability discern real opportunities from fake opportunities, this starts by making sure our inventory is second to none. Our value is in guarantying only the best inventory for our clients. Our partnership with Botman is the latest in a series of initiatives we’ve taken to create a safe and effective environment for our clients’ brands and their investments. Since we’ve started working with Botman we see a consistent drop in the IVT presented by our publishers and the versatility of Botman allows us to be one step ahead of other platforms.”
EZmob is a Self-serve DSP and programmatic advertising platform, enabling advertisers and publishers with direct access to premium supply and demand. Our goals are to enable our clients to maximize their budgets and/or inventory, set clear goals, and reach them.
Our teams are based in Israel, Ukraine, India, and Argentina and are ready to support your next campaign. Reach out to us – ezmob.com.
ClearTrust is the #1 SaaS platform for blocking AdFraud. It serves Ad Platforms, Brands and Publishers that depend on them. Organizations of all sizes use ClearTrust to transform existing Ad data into actionable information that drives profitability and customer satisfaction. ClearTrust is online, easy to deploy, and cost-effective. It enhances visibility at every level of the enterprise. For more information, please visit https://www.ClearTrust.cc.
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