Anti – Fraud Metrics
This tool carefully analyzes your visits, conversions, and clicks to be fraud-free. Also, it has predefined metrics to help you in evaluating your different traffic characteristics.
These are some of the predefined metrics:
- A metric for unsupported OS or agent for an unrecognized user
- Referrer reputation which is based on different website scanners, antivirus engines, and tools.
- A metric for the IP address’s origin, so you will know if its data center is verified and known.
- Frequency metric when clicking a campaign with an individual IP address
This tool is made for people who are using mobile apps. It has a short time of conversion to identify occurring anomalies immediately.
These are the information that the Time-to-Convert Metrics can do:
- Mean Time-To-Convert
- Time-To-Convert ranges
This tool analyzes the data granularity at the highest levels. Its feature allows you to have raw data that occurred in every visit of your campaign. It has a CSV file combined with different kinds of data such as ISP, IP, Client Domain, OS Version, Visit Timestamp, User-Agent, Device ID, Browser version, and 20 more.
IP / UA Filtering
This tool can block multiple conversions of fraudsters in the same IP. Also, in certain IP addresses, it can help you to filter the unwanted traffic and block some names of a user agent.
Save your time, effort, and cost as you will say goodbye to the bot traffic with the help of any fraud monitoring system.
We hope you learn a bit more about how to fight advertising bots, make sure to read more in our blog.