EZmob and ClearTrust partner to fight ad fraud
This integration enables EZmob to monitor and optimize the quality of their traffic sources for invalid/fake traffic (IVT), bot attacks, malware traffic, push fraud, domain spoofing, viewability issues, brand safety
New Age frauds have a significant trust impact on the clients. ClearTrust provides strong verification for the frauds which include:
- Fake Traffic
- Bot attacks
- XML Push traffic fraud
- Domain spoofing
- Brand safety
Ad Fraud has been increasingly affecting the advertisers, and EZmob has been on a mission to find the best ways to mitigate and make their platform as the best choice to transact traffic.
Identifying and blocking fraud is imperative to retain high-quality demand in an Ad Platform like EZmob, says “Deepankar Biswas, CEO ClearTrust”. Increased transparency in the supply chain ensures the advertisers increase their budgets and have a longer commitment to offer.
Idan Kfir, Founder of EZmob, says “EZmob was founded in 2013, maintaining our reputation and capabilities since then heavily relied, and still does, on our ability discern real opportunities from fake opportunities, this starts by making sure our inventory is second to none. Our value is in guarantying only the best inventory for our clients. Our partnership with Botman is the latest in a series of initiatives we’ve taken to create a safe and effective environment for our clients’ brands and their investments. Since we’ve started working with Botman we see a consistent drop in the IVT presented by our publishers and the versatility of Botman allows us to be one step ahead of other platforms.”
Deepankar Biswas – founder and CEO of Botman, says, “Integrating with EasyMob gives us an opportunity to demonstrate leadership in providing Digital Ad Fraud Detection solutions for enterprise level platforms such as Easy Mob and the multiple classes of companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end user adoption, cost effectiveness in both initial acquisition and ownership over time, and overall ROI. Botman delivers on the promise of Ad Fraud Detection. We are extremely pleased to be partnering and working with such a world-class organization in Easy Mob.”
EZmob is a Self-serve DSP and programmatic advertising platform, enabling advertisers and publishers with direct access to premium supply and demand. Our goals are to enable our clients to maximize their budgets and/or inventory, set clear goals, and reach them. Our teams are based in Israel, Ukraine, India, and Argentina and are ready to support your next campaign. Reach out to us – ezmob.com.
Botman is the #1 SaaS platform for blocking AdFraud. It serves Ad Platforms, Brands and Publishers that depend on them. Organizations of all sizes use Botman to transform existing Ad data into actionable information that drives profitability and customer satisfaction. Botman is online, easy to deploy and cost-effective. It enhances visibility at every level of the enterprise. For more information, please visit https://www.botman.ninja.