This integration enables EZmob to monitor and optimize the quality of their traffic sources for invalid/fake traffic (IVT), bot attacks, malware traffic, push fraud, domain spoofing, viewability issues, brand safety
New Age frauds have a significant trust impact on the clients. Botman provides strong verification for the frauds which include:
- Fake Traffic
- Bot attacks
- XML Push traffic fraud
- Domain spoofing
- Brand safety
Ad Fraud has been increasingly affecting the advertisers, and EZmob has been on a mission to find the best ways to mitigate and make their platform as the best choice to transact traffic.
Identifying and blocking fraud is imperative to retain high-quality demand in an Ad Platform like EZmob, says “Deepankar Biswas, CEO Botman”. Increased transparency in the supply chain ensures the advertisers increase their budgets and have a longer commitment to offering.