The new ‘push’ ad format is finally here. Interested in learning more about calendar notification ads? keep on reading…
What are Calendar Notification Ads?
Calendar notification ads generated by the native calendar app by advertisers who invite users via setting up events that are displayed on the user’s device. Once a user sees the event he may click it and be redirected thru the calendar app to a web browser landing page. For now, Calendar notification ads can be used on iOS devices and are similar to the native android push notification ads that have been dominating the non-traditional DSPs in the past couple of years.
How do Calendar Notification Ads work?
Similar to push notifications ads, Calendar Notification ads are also a subscription-based service where the user has to opt-in in order to receive the event alert ads. The user receives the notification on all devices via the iCloud service. The user will also be reminded of the event or ads before the event’s time arrives. As you already know, the effect push notification ads brought with them 2 years ago might be repeated with another cash-generating gimmick in 2021, so make sure you get your campaigns started.