Maybe you are unaware of what a white-label DSP is, and its counterpart is a self-serve DSP. Also, you might interchange the two terms as you could think of them as similar. You could even refer the both of them as twins, though. It could be associated with twins.

Not because they both look alike but because both have a tiny gap concerning their personalities. Both involve various features, like a white-label DSP and a regular self-serve tool.

Both white-label DSP and self-serve DSP are effective with the use of technology. Well, both are anchored on the same type. Both exceptionally define their users’ entire role in society. Both platforms are also suitable for a diverse category of advertisers.

They also have distinct flaws and virtues to cater to as well. But then, what is way better between these two platforms is the white-label DSP.

This is because a white-label DSP ensures that you get to be provided with an overall stronger stand concerning the global ad marketplace as its user or client. However, its somewhat disadvantage could perhaps be the fact that it is costly as compared to other ad-serving platforms, such as Adkernel, especially for those infant industries in the field of advertisement.

Now, let us define a white-label DSP and a self-serve DSP. Let us start with the definition of the more straightforward platform, the Self Serve DSP. A self-serve DSP is a typical illustration of what programmatic experts call a DSP. This platform is specially used for automatic media purchasing, anchoring on a real-time bidding public sale or programmatic advertising auction.

In this public sale, or what most people call an auction, all advertisers get to bid for the notion at a time, and obviously, the user with the highest bid always wins.

Indeed, signing up for this platform is way more accessible and convenient for all its users, especially if you start trading ads programmatically. What you only ought to do and need is to create a deposit of your own, upload the creative you have made, adjust the options and settings, and finally set off your campaign already.

On the contrary, a white-label DSP could be simple as well. However, it is way complicated; unlike those platforms that only entail a simple performance, this engages you with a platform that does not have a straightforward outlook.

The term white label here means you get to purchase, in actuality, not just sign up, a blank yet ready-to-be-used platform that lets you paint it off the way you desire.

Although you will experience some difficulty performing, you could have the freedom to freely choose what you want it to become, not just figuratively but also literally.

Now, this section of the article provides you with the five reasons why you should opt for a white-label DSP rather than a self-serve DSP. Below are the five reasons cited for your convenience and also for easier access for you.