Adkernel: White-label ad server for openRTB and XML

What is Adkernel?

Adkernel is a white label ad serving technology, that allows agencies their own advertiser and publisher monetization interfaces and inventory management cloud-based campaign management and publisher monetization software.

With over 40 developers and support staff located in Ukraine and New York City, Adkernel continues to scale its platform and the services it offers its clients.

What services does Adkernel offer?

Adkernel’s products are centered around ad serving, traffic monetization, and performance marketing.

DSP Suite
RTB Exchange Suite
PPC/Push/Pop Suite
S2S header bidding suite
Video ad server

In this article, we will try to expand on each product, with a strong focus on the PPC suite in particular.

What is Adkernel's DSP Suite?

User experience and Interfaces supported by Adkernel

Adkernel provides a fully hosted ad serving white-label platform that is set up by them on your own domain. You may choose your own branding materials (design and logos) and make your user’s experience tailored to your brand’s look and feel.

Adkernel’s DSP Suite provides its clients with a self-serve advertising platform and ad campaign manager with full support for Display, Native, and Video campaigns.

Adkernel is particularly useful with its detailed reporting which allows quick drill-downs of bid data queries with billions of ad requests and ad impressions.

Another important aspect of the DSP suite is Adkernel’s support for direct publishers with a direct publisher interface that enables publisher contacts to quickly register and set up placements on their own for different types of ad formats such as onclick popunder ads, banner ad tags, and push notification ads.

The DSP Suite by Adkernel claims to handle over 200 Billion ad requests daily with real-time stats, fast load balancing between countries, 3rd party statistics aggregation, and full management via REST APIs.

Adkernel targeting features

Adkernel 3rd party integrations

Adkernel’s provides its clients with a wide range of integrated services that enable clients to get better insights, develop monitoring strategies and scale their media buy operations and much more.

For example, Adkernel will enable integration to network giants such as Google ADX, AppLoving and 50+ other DSPs. On the supply side, Adkernel will connect to direct publisher sources via Header Bidding or JS tags.

Other services Adkernel integrates to are payment gateways, traffic fraud monitoring services (Forensiq, IAS, MOAT, Protected media, ClearTrust, and more), demographic data via LiveRamp, and ads.txt validation technologies.

What is Adkernel's RTB Exchange Suite?

Adkernel’s next big product is their RTB Exchange Suite which enables agencies and publishers to manage their inventory, set up bidder endpoints for SSPs and generate tags for direct suppliers.

Adkernel’s RTB platform supports different ad formats such as Video, Banner ads and Native advertising through header bidding or prebid.js adapter. Adkernel’s service is prebid compatible which supports the different integration types offered in programmatic advertising companies.

Adkernel allows you to manage your own demand stack

Get started with over 100 DSPs already integrated, just sign insertion orders and get launching. You would also be able to service direct advertisers through a self-serve advertised interface and enable inventory from your integration through 3rd party stats aggregation mechanism.

In addition, Adkernel’s RTB ad server supports both VAST and VPAID video integration which allows you to work with more companies with fewer issues.

Detailed reporting and analytics

Adkernel’s management of big data is 2nd to none. As a client of any size you would be able to use Adkernel’s revenue stats aggregation engine, conversion tracking features, and traffic intelligence to effectively manage campaigns and your client’s spending in real-time.

Adkernel will also enable your clients to integrate Google Analytics into their accounts to be able to cross-reference conversion data and handle discrepancies, as well as fight fraud via Adkernel’s IVT pixel and prebid data.

Admin interface

Adkernel’s admin interface is quite simply a workhorse, and we mean that in the best way, it’s a work tool that handles big data, waiting forever for each report to load would mean losing your focus and waiting for stats to load.

Adkernel not only allows deep insights through its network reporting interface but also allows your users to have configured user accounts with different permissions and roles. It also qualified payments and invoicing right through the admin dashboard.

Another cool feature is that Adkernel will use an integrated network reporting API and will allow you to catch discrepancies with your integrated partners in real-time, right off your admin reporting interface.

What sort of other automation API does Adkernel employ?

1. All Access Management APIs
2. Publisher API
3. Advertiser API
4. Remote CSV Exports
5. Raw data access
6. 99.999% Uptime (Stat)
7. Advertising CDN

This allows Adkernel’s clients to develop smart automation and dedicated apps that will work hand in hand with Adkernel’s backend to create a seamless experience for your users.

What is Adkernel's Push & Pop Suite?

Adkernel provides an engine for contextual supply sources such as search engines, website networks, and ad networks with segmented audiences to utilize a contextual ad-server for PPC which is built for search, e-commerce, push notification ads, native ads, and more.

Perhaps Adkernel’s most solid product is its pop ads marketing suite which centralizes an ad network’s campaign management features with all it’s push and popunder partners.

Adkernel's XML Publisher Management

Demand side management features

As an Adkernel licensee, you gain instant access to over 1000 already integrated demand sources with automated 3rd party aggregated data from all integrated partners.

You can also easily solve discrepancies between integrated partners, allowing you to work based on your numbers and theirs, managing discrepancies at every reporting level.

Adkernel enables automation for advertisers running push and popunder campaigns with click, conversion, and impression-based rule automation that allows your clients to eliminate subIDs and publisher feeds for the most effective conversion rate.

Advertisers can also access a full-featured advertiser interface, payment gateways, and knowledge bases provided by Adkernel.

The bottom line

Adkernel has one of the best xml ad servers technology that’s adapted for any type of online marketing whether it’s banner ads or contextual search ads and everything in between. They are a solid team of developers with proven skills and abilities.