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EZmob enables publishers to monetize ads txt via 2 methods, a self-serve publisher interface that fits publishers who are looking to monetize via XML-related ads such as push notification ads, in-page push ads, calendar push ads, and popunder ads, and manual integration of programmatic placements via different ad servers who support display, native and video ads (CTV), for both desktop and mobile apps and sites, in-app and web. Signup or apply below.
For years the advertising industry has experienced many ups and downs in terms of fraud control at the IT level. For this reason, solutions such as ads.txt publisher guides have been developed over the years and have proven to be very useful to counteract any financial loss that an advertiser may suffer.
For years now the Consumer News and Business Channel (CNBC) has been publishing a lot of information and investigations concerning computer fraud directly affecting the advertising industry. According to the latest CNBC investigations since 2016 the industry has suffered billion-dollar losses in IT infrastructure of any kind.
Due to this, it is not surprising that renowned companies such as Adloox or The&Partnership have allied to combat a problem that has been affecting the industry for a long time.
As a result of this alliance, many investigations and analyses have come to light with millions of data that have shown that ad fraud is a serious problem. Through these investigations, companies such as the Advertising Bureau (IAB) have developed tools and solutions to combat the problems the industry is experiencing.
Among the most prominent solutions is the ads.txt Integration, also known as Authorized Digital Sellers. This simple IT file was developed to reduce advertising fraud and prevent the stealing of any domain name.
While this technology is not new, it has always been in constant evolution, especially thanks to the commitment that IAB has to the industry. With this file, the process of buying and selling ads over the Internet becomes much more transparent.
If you are interested in becoming a publisher, and monetizing ads.txt you must follow some steps if you want to use this technology correctly. Here at Ezmob, we have a complete guide that will be very useful when implementing this type of technology. While ads.txt is great for preventing fraudulent instances, for many people they are not easy to implement in a web ecosystem.
Before learning how to implement ads.txt, you must know what an ads.txt is since it is not an ordinary file. As we already told you in the introduction, the ads.txt is a text file that you can upload on your website if you want to control the sale of your inventory on the Internet.
With this file you can ensure that the sale of your inventory is more transparent, preventing cyber fraud. In addition, you prevent fraud related to traffic from bots; which are designed to view multiple web ads at the same time.
You create a simple file where you define a list of certified and eligible partners to sell your ad inventory. Only in this way you can certify the ownership of your web domain, and advertisers will be able to access your authenticated ad inventory.
As you know, fraud in the advertising industry is not something new; for years it has affected the image and reputation of the advertising industry, diminishing the trust of advertisers.
According to a study conducted by the IAB, a huge number of publishers in the world do not integrate ads.txt on their websites. The reason for this is that most publishers are unaware of the benefits of ads.txt integration, which are as follows:
• The ads.txt is a file that anyone can easily create.
• Being a simple file, it is also easy to update and reconfigure whenever necessary.
• The development of the file is easy, and the information on how to implement ads.txt can be obtained anywhere.
• The ads.txt allows publishers to sell their ad inventory through different channels and facilitates the exchange of ads through personal accounts.
Furthermore, monetizing ads.txt helps strengthen the relationship between publishers and advertisers in a challenging industry. Besides, it is necessary to determine the authorized sellers for the publisher to offer the best monetization insights.
In this ads.txt publisher guide, you will learn how to create and implement ads.txt correctly on your website. However, if you want to get information from another perspective, you can find a lot of updated information about the correct use of this type of technology on the official website of the IAB.
Google also offers information about ads.txt Integration on different platforms such as AdSense, Ad Exchange, or DFP.
You can find useful information and support guides in this link from Google. Also, in this Google video, you can learn how to use ads.txt properly for exclusive Google products.
However, here at Ezmob, you will find everything you need to know about how to implement ads.txt on your website. These are the basic steps you should follow if you want to create ads.txt files properly:
• Gather information: the first step you should do is to get all the information related to your network partners and resellers. You should gather the publisher account ID, the domain name of the advertising system, the type of account (direct or reseller), and the ID of the certification authority.
• Create the txt: it is time to create the txt file. As a second step you must create the ads.txt file; you can create it in Notepad or in any other file creation program that complies with IAB standards.
• Upload the ads.txt: as the last step, once the file is created, you must upload the ads.txt file to the root of the website domain, also known as the main folder where all the website files are located. You can upload the file from FTP software or the Cpanel of your hosting.
That’s it; you can start to monetize ads via txt
However, here at Ezmob, you will find everything you need to know about implementing ads.txt on your website. These are the basic steps you should follow if you want to create ads.txt files properly:
• Gather information: the first step you should do is to get all the information related to your network partners and resellers. You should gather the publisher account ID, the domain name of the advertising system, the type of account (direct or reseller), and the ID of the certification authority.
• Create the txt: it is time to create the txt file. As a second step you must create the ads.txt file; you can create it in notepad or in any other file creation program that complies with IAB standards.
• Upload the ads.txt: as the last step, once the file is created, you must upload the ads.txt file to the root of the website domain, also known as the main folder where all the website files are located. You can upload the file from FTP software or the Cpanel of your hosting.
In this scenario, the publisher is the only one responsible for selling its ad inventory, and the sale is done through a single system. Here is an example designed by the IAB for this kind of scenario.
· , , ,
In this scenario, the sales conditions are very similar to the previous scenario since the publisher is the only one responsible for selling its ad inventory. However, the resale of the ad inventory is the responsibility of an independent company, which is the only one authorized to control the resale process.
, , .
In this type of situation, the fourth field is omitted because the reseller does not validate the certification authority ID. This is another example designed by IAB that we have decided to introduce in this ads.txt publisher guide.
In the last scenario, you can find common characteristics that are manifested in the previous scenarios; most of the time in this kind of scenario, independent companies are certified by the Trustworthy Accountability Group (TAG).
So for it to be possible to monetize ads.txt without any problem, it is necessary for resellers to complete the fourth field. For the IAB, in this kind of scenario, the content of the ads.txt file could look like this:
As you may have already realized, creating and implementing ads.txt files is not as difficult as many people think. Anyone can create an ads.txt file correctly. It is unnecessary to have the technical knowledge or use specific software to create this kind of file.
Fortunately, IAB designed a simple method that allows you to create files from a unique and accessible format. If you correctly follow the instructions you have learned in this guide, we guarantee that you will be successful in integrating your files.
However, if you still have some doubts about how to use this kind of technology you can check the FAQ section. At Ezmob we have a lot of useful information for you to learn how to monetize and earn money from your traffic.
An ads.txt, also known as Authorized Digital Sellers, is a file in txt format created to prevent advertising fraud. This kind of technology was developed by the IAB. Publishers only need to upload the ads.txt file on their website to certify those sellers authorized to sell their ad inventory.
Creating and uploading an ads.txt file on the website is not mandatory, but for security reasons, many resellers and network partners recommend using this kind of technology. Besides, these kinds of files build trust towards advertisers and resellers.
If you are interested in how to implement ads.txt, just create a file with the name “ads.txt” from a notepad, and inside the file, you must include information such as the domain name of the ad system, the ID of the publisher account, type of account and the ID of the certification authority.
The file upload can be done from FTP software or from the hosting graphical interface (Cpanel) that facilitates the file management of the website. The file must be uploaded in the root directory of the domain; however, if you have any doubts you can ask your hosting provider for help.
if you’d like to monetize ads txt in WordPress, you can install plugins that will help you automatically create and deploy ads.txt files in the backend of the website. In WordPress, you can find a large variety of plugins for creating and uploading this kind of file. Also, in the WordPress store, you can find free plugins.
The only way to fix an ads.txt file is to download the original file, make the necessary changes and finally upload the modified file to the website. By following this ads.txt publisher guide correctly make sure to complete all the fields.
In this case, the configuration of the fields in the app-ads.txt file may vary depending on the network partner because usually, the information is not the same. However, in this scenario, the method of uploading the file remains the same.
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