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Managing and optimizing popunder campaigns is easy if you’re running a few campaigns, it’s when you expand your reach and try to do a bit more than what you can, that’s when you start thinking of automation. Theoptimizer.io is a service that is already integrated into most of the display, native, and XML (popunder, push notifications) ad servers and allows you to prepare rules and filters to better optimize and utilize your ad budget. This review will deal with why using the optimizer with any popunder campaign you launch and specifically for EZmob’s pop and push campaigns.
Theoptimizer.io tagline is Hassle-free Campaign Management, Optimization, and Automation. This is what the users experience bottom line, but it’s important to understand the work done to hold such an impressive integration list. It’s not only sending requests to each ad server, it’s also importing data for each one of its clients, data on the level of publishers and placements which can become very expansive. The amount of actions required before a rule is even made by theoptimizer.io is amazing, The technology used to make different ad server requests, data imports, and campaign edits work without error and for a long while.
What you want as an advertiser, affiliate marketer, media buyer, (we’re all the same, you know it) are options. The optimizer gives you just that a huge count of integrated traffic sources, EZmob Self-serve ad network is of course one of the premium ad networks that are already integrated. Check out the image below, pretty much all the major popunder ad networks and push ad networks are available for campaign automation. Theoptimizer.io also integrates with tracking tools you might use as well such as AdsBridge.
Theoptimizer.io tagline is Hassle-free Campaign Management, Optimization, and Automation. This is what the users experience bottom line, but it’s important to understand the work done to hold such an impressive integration list. It’s not only sending requests to each ad server, it’s also importing data for each one of its clients, data on the level of publishers and placements which can become very expansive. The amount of actions required before a rule is even made by theoptimizer.io is amazing, The technology used to make different ad server requests, data imports, and campaign edits work without error and for a long while.
For media buyers who ofter buy traffic on CPM (cost per 1000 impressions) models, same like before, the revenue is tracked with each impression making you instantly realize your ROI. This allows you to keep your campaigns profitable even if buying impressions and not conversions.
Dynamic rules allow advertisers to benchmark certain publishers or ads metrics to those of the campaign average payout, daily budget, and total spend. This enables you to create one single rule instead of many.
When used right, theoptimizer.io is actually rather cheap. Just think of how many hours of tedious optimization you would save by setting up a few simple rules that work while you sleep. If you like the hands-on experience then automation might not be for you, but if you value your time and are trying to scale the amount of popunder and push campaigns you manage to a maximum then the optimizer is what you’re looking for. The pricing plans start at $99 which is limited only by the spending you incur through the optimizer.io integration. The limit for the lowest plan is $10,000, which might seem low for some media buyers, but testing the platform for only $99 seems like a bargain.
Simply head over to theoptimizer.io website and click register, set up your profile and choose which integrations you’d like to include. It’s very easy to set up the account and theoptimizer.io team is happy to help no matter what your pricing plan is.
theoptimizer.io is an impressive platform that has been working with advertisers and media buyers on one side and tech ad serving companies on the other side creating a complete marketing suite that is amazingly beneficial for generating more ROI on your popunder campaigns.
Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk
