
Having a powerful tracking system such as Binom doesn’t just let you track, you should also be able to affect the traffic in a way that better-converting offers will receive more relevant traffic and non-performing publishers or placements will continuously receive less traffic which may be used somewhere else like a different offer that actually converts for that publisher. Binom allows you to set up intuitive rules based on clicks, leads, and metrics such as conversion rate and EPC since the integration is already done for you and if you pass conversion values already with each conversion or even clicks that are tracked then it is highly beneficial for you to use rules for your benefit.