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Forex leads are potential customers interested in trading foreign currencies in the forex market. Typically, forex brokers seek to acquire leads through various marketing efforts, including advertising campaigns aimed at attracting potential traders to their platform.
push notification ads are a type of online advertising that displays a push notification message underneath the current browser window, which becomes visible when the user becomes active on his or her device. This ad format is particularly relevant for forex lead generation as it offers a high degree of visibility and has been shown to be effective in attracting potential customers to forex trading platforms. By using targeting options available through ad networks like EZmob, forex brokers can effectively reach potential customers, increase brand awareness, and generate high-quality leads.
Generating forex leads with push notification ads is an effective strategy for several reasons. First, push notifications offer high volumes of traffic that can be purchased at a relatively low cost. With many ad networks, including EZmob, minimum CPCs for popunder ads start at $0.005 per 1000 impressions. This means that forex brokers can purchase large volumes of traffic cost-effectively, allowing them to reach many potential customers.
Second, push notification ads provide comprehensive targeting options, making it easy to reach a specific audience. With EZmob, advertisers can target users based on various criteria, such as geographic location, device type, and browsing behavior.
This level of targeting ensures that forex brokers can reach the most relevant audience, increasing the likelihood of generating high-quality leads.
Finally, push notification ads are an effective way to generate forex leads because they offer high visibility. Unlike other ad formats, push notifications appear on the user’s screen once the user is actively using his device, making them impossible to ignore.
This high level of visibility ensures that the user sees the ad message, increasing the chances of the user clicking on the ad and becoming a lead. The combination of high volume, low cost, and comprehensive targeting makes push notification ads an effective strategy for generating forex leads.
OK, so what you’re here for are some cool tips and tricks to make your next forex campaign a winner, right? we thought so. So let’s get into it.
Let’s start from the end; this specific campaign spent $600 and generated 125 leads, an estimated cost-per-acquisition of $4.8, with over 80% of those leads deemed as having value, which puts our eCPA at around $6. This was not the first campaign of this broker and relied on already acquired data such as capable SubIDs and domains that are relevant and converting, so the great results are the results of trial and error for a few days before this bottom line results.
It does show you that you can have a lead acquisition campaign “on auto-pilot,” generating leads for you at a reasonable CPA while you tend to convert those forex leads.
The campaign’s first days should focus on weeding out non-performing placements or SubIDs that can eat away your budget. Don’t be tempted to shut down aspects of your campaign targeting, such as browser versions, operating systems, GEOs, etc.; they may work well.
Still, a particular publisher filling his share of traffic for those targeting regions might be non-performing in your campaign and need to be excluded before making more critical targeting-impacting changes on your drive.
Once you’ve identified the underperforming placements, it’s time to optimize your campaign further. A vital aspect of this optimization process is A/B testing. By testing different ad creatives, landing pages, and targeting options, you can identify which combinations are most effective at generating leads.
When testing, it’s essential only to change one variable at a time to determine its impact accurately. This testing process can help you optimize your campaign for maximum performance and ensure your advertising budget is used efficiently.
Another critical aspect of campaign optimization is monitoring and adjusting bid prices. Bid prices vary widely across different placements, depending on the competition for that traffic. Monitoring bid prices and adjusting them based on performance can ensure you get the most traffic for your budget.
This process is ongoing and requires regular monitoring to ensure that your campaign is operating at peak efficiency. Overall, through careful monitoring, optimization, and A/B testing, forex brokers can use popunder ads to generate high-quality leads and grow their customer base.
Look at the graph below, it’s a bit hard to note, but many placements are involved with each push notification campaign onboarded on most ad platforms. With advertisers’ targeting being often narrow, publishers fight for each ad impression, making each dollar of your ad spend fair game for a bidding war.
That doesn’t mean that the clicks you buy will work for your specific campaign, but it does mean that you can weed out non-performing placements pretty aggressively in the first couple of days of the campaign.
On each day of the campaign, between 1000 and 2000 different placements were involved with the daily spending. You can see the clicks delivered by each placement below in a different color and the count of subIDs on each date marked by the grey-black line hovering above the chart.
Once you do commit to weeding out non-performing placements your conversion rate, if no new placements are introduced, should get higher considerably.
Simply check out our informative helpdesk and the articles related to optimizations of your campaigns:
Getting to your conversion goals is possible with an somewhat aggressive hands-on approach in the fist couple of days of the campaigns, once you manage to generate your list of relevant placements you can scale the campaign as needed according to your daily budget.
Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk