India is a rapidly growing market for gaming offers, and EZmob’s mobile advertising platform can help businesses tap into this opportunity. In this case study, we explore how to effectively promote gaming offers in India with EZmob’s platform.
India’s gaming market is rapidly expanding, with increasing numbers of gamers and gaming platforms in the country. EZmob’s mobile advertising platform offers businesses a unique opportunity to tap into this growing market by promoting gaming offers to Indian audiences effectively. With a focus on localization, payment methods, and mobile optimization, EZmob’s platform ensures that businesses can reach Indian gamers across a range of devices, including smartphones and tablets.
EZmob’s platform supports a range of ad formats, including pop ads, push notification ads, native ads, and banner ads. Each of these formats is optimized for the Indian market, ensuring that businesses can reach their target audience effectively. Pop ads, for example, are particularly effective at capturing users’ attention and driving conversions, while push notification ads provide a direct and effective way to reach users on their mobile devices.
Moreover, EZmob’s platform offers a range of targeting options, allowing businesses to reach their desired audience with precision. Whether businesses want to target users based on their location, device type, or interests, EZmob’s platform provides a range of tools and features to help them achieve their goals.
Overall, EZmob’s platform provides businesses with a powerful and effective tool for promoting gaming offers in India. With its focus on localization, payment methods, mobile optimization, and a range of ad formats, EZmob’s platform is uniquely suited to the Indian market and can help businesses tap into the massive potential of this rapidly growing market.
Table of Contents
Choosing the Right Gaming Offer in India
To effectively promote gaming offers in India, affiliates and media buyers must choose the right offer that resonates with their audience.
This involves considering a range of factors, such as payout, the reputation of the affiliate network, and the availability of offers to test. Working with a good account manager who can provide guidance and support can also significantly impact the campaign’s success.
Overall, selecting the right offer is crucial for affiliates to achieve high conversion rates and profitability in the Indian gaming market.
By partnering with a reputable affiliate network such as EZmob and taking the time to evaluate and test offers carefully, businesses can increase their chances of success and tap into the potential of this rapidly growing market.
Localization
Localization is critical to reaching Indian audiences effectively. While English is widely spoken, Hindi is India’s most commonly spoken language. Businesses can use this by localizing their landing pages and ads in Hindi to reach a wider audience.
Payment Methods
The payment methods preferred by Indian players are essential to consider when promoting gaming offers in India. EZmob supports local payment methods such as Paytm, PhonePe, and UPI, which are the preferred payment options for most Indian players.
Minimum Deposit
The minimum deposit required to access gaming offers in India is relatively low, at around 100 INR (approximately 1.3 USD). This gives gaming provides access to a wide range of Indian players.
Multi-Device Platform
Mobile devices are the preferred choice for gaming in India, so businesses need to optimize their ad creatives and landing pages for mobile devices. EZmob’s platform is optimized for a multi-device experience, ensuring a seamless experience across all devices.
Featured Partners
EZmob works closely with severaltured partners, which are affiliate networks thatwithtrong a reputation and offer high-quality gaming offers. These partners provide businesses with a wide range of requests to test, ensuring companies can find the right offer to promote in the Indian market. By working with EZmob’s featured partners, companies can benefit from the expertise and guidance of experienced affiliate managers and the resources and support needed to succeed in the Indian gaming market.
Traffic Company has its in-house campaigns and (exclusive) direct offers in the following verticals: mainstream and adult video, games, utilities, sweepstakes (IVR/Click2Call), dating, and. Recently, they also added PIN API to their portfolio!
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Case Study
The offer
EZmob promoted a popular gaming offer in India that was trusted by players and endorsed by celebrities. The offer included a bonus, low minimum deposit, a large selection of games, and a mobile app for iOS and Android.
The campaign
EZmob targeted mobile banners of various sizes that performed well in the Indian market. The ads were optimized for Hindi-speaking audiences to maximize the reach and effectiveness of the campaign.
Optimizing gaming offers in india delivery
EZmob’s optimizer helped to maximize conversions and ROI by blocking ineffective ad creatives, optimizing the bid, and blocking spots without registrations or deposits.
Creative Approach
EZmob tested various ad creatives and pre-landings, such as live casino, slots and poker games, welcome bonuses, limited-time free bets, and tournaments. The creative approaches that performed the best in India were those that emphasized the benefits of the gaming platform, such as safety, fast payouts, and cryptocurrency payments.
The bottom line
Period: 1 January 2023 – 28 February 2023 Spent: $10,000 Net profit: $8,000 ROI: 80%
EZmob’s mobile advertising platform helped the gaming offer achieve an ROI of 80% in just two months, demonstrating the effectiveness of the platform for promoting gaming offers in India. EZmob’s localization, payment methods, and multi-device platform were key to the success of the campaign, providing an effective and efficient way to promote gaming offers in India.
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