If you are into the affiliate marketing works, it is then likely that you have heard or come across with CPA. What is CPA really all about?
Cost Per Action or CPA Marketing is an affiliated model wherein a certain commission will be given the moment a user takes action. This action might be getting a quote, filling out forms, signing up for trial and of course making a purchase.
Getting paid even without making a sale can actually make CPA networks ultimately attractive to “make money online” crowds and this can also potentially leave lots of room that can be exploited. This simply means that the CPA networks can usually be a bit stricter as compared to your usual affiliate network when allowing individuals to their network.
When some individuals heard that CPA network is stricter, they usually get really scared off. This should not be your case and as much as possible, do not let this happen because truth is, they want you involved. It’s really the spammers and scammers in this world which will attempt and then weed out.
There are many different ways of promoting CPA campaigns. Some involve having their own website while others don’t. Truth is, CPA marketing isn’t that much different than other types of marketing. In its most basic form, you just need to consider the product being promoted and you will surely find a market that’s interested in learning or purchasing products more.
That being said, the following are popular methods of CPA marketing and promotion that you might come across with:
Sales or Landing Page – This site is generally more direct deals and sales page and will probably present much more data on products that it examines or discusses. It will ordinarily be a hard deal and work to get its readers or visitors to either navigating or clicking through the merchants there or at the very least joined to the mailing list of the website owner. A few sales pages will really attempt to do both of these things; however, it can frequently be valuable to have only one direct path through a landing page. Keep in mind that numerous options could mean losing those clicks.
Review Website – Generally these kinds of sites will contain three of even more items or products within a specific niche. They will eventually give you a concise introduction to every item, review of the item or product’s performance, and generally afterward a star rating that’s out of five. Every product will normally be ranked in proper order and all these will contain links directly to merchants or a personalized landing page.
Splash Page – This is commonly content light and has some flashy designs with some punchy features, headline and copy to motivate readers to enter their details and click through and through merchants. Information about the product is typically minimal and these sorts of pages are frequently saved for items that need little clarification or are famous already.
Quiz or Fun Landing Page – Similar to the splash page yet much simpler. For the most part, there will be an inquiry with at least two answers that could then be clicked on through the huge and domineering buttons. In some cases, a certain types of games might be utilized in the page of such style and it is unquestionably not the sort of page that somebody will return to. Its sole purpose is getting click through and getting it now.
Upon learning all this information, you will also learn that having the right CPA offer or marketing can surely pave the way for higher conversion rates.