Monetizing search ads means adding monetization layer to your website in addition to the usual banner ads and native ads. In today’s monetization landscape, each pixel counts and sets a precise balance between pleasing your website visitors and making as much as you can from each visit.
A great solution that is precisely within those bounds is search box ads.
Search box ads are essentially a search box input box that can be added anywhere on the site; once the user searches for anything, the results given would be of a premium search feeds such as Bing or Yahoo; there are many advantages to this ad format, and we’ll discuss them all in this article.
Monetizing your website with search box ads is suitable for several reasons; it depends on the publisher’s scale and niche; here’s are a few reasons:
Other than Google, many search engines are looking for relevant users. Bing and Yahoo start the list, but many other contextual services are available as demand partners for EZmob’s publisher base.
Dependability is an essential trait in the marketing world, and reputation is also high on that list. Dealing with search means you work with the most dependable marketing firms in the world.
Search ad box publishers gain access to competitive partners with relevancy needs, for that partners are willing to bid high.
The search box ad unit can be integrated virtually anywhere on your website; all it takes is copy-pasting the ad unit code within an HTML component on your WordPress site. No complex pixel tracking platforms and codes are needed.
Your website’s credibility is often determined by the ads you are willing to display. Promoting the wrong product across your niche website can be a bad decision.
Having pop ads integrated on a premium news site would mean fewer returning visitors.
With search ads, you can expect to promote only mainstream brand-safe advertisers no matter what the user searches.
A few requirements are necessary to become an EZmob search publisher, such as having a minimum visitor count of at least 10k and having natural organic and bought inventory of high quality.
Once that’s determined, publishers can follow the next steps to start monetizing with search box ads:
If you prefer to keep your existing search box and are looking for other monetization paths, EZmob can support your needs with a few effective ad formats, check out the table below:
|Ad Format||Min. Bid||Mainstream / Adult||Integration Type||Demand|
|Search Box Ads||$0.05 CPC||Mainstream||Easy||Search engines|
|Pop Ads||$0.20 CPM||Both||Easy||EZmob Advertisers and pop networks|
|Push Ads||$0.0005 CPC||Both||Medium||EZmob Advertisers and push networks|
|Display Ads||$0.20 CPM||Both||Medium||EZmob Advertisers and programmatic exchange|