Visual appeal, location, and relevance are three crucial factors to ensure that an advertisement can take a piece of the cake towards success. Visual appeal ensures that the attention of the people is caught. Location maximizes the exposure of an ad. And the relevance of the messaging used warrants the response of your target audience. No wonder, digital advertising has been on the rise in our generation of the deluge of information. Both the targeting capabilities, as well as the visual impact of digital advertising, present numerous advantages for businesses.
Display ads come in the form of graphics that appear in webpages while one is surfing the net. Most of the time, display ads are also called banner ads. But do not be deceived by its terminology. While it is called that way, it does not always appear as a banner. It also comes in the form of a rectangle or square. It can be found on the top, middle, or both sides of a website.
Now let us look into the unique benefits that brands can get from display ads.
Display Ads: Visual Appeal
Since display ads are graphic content, it can be styled and designed aesthetically that will surely catch the attention of users. We, as website visitors ourselves, can attest that we would instead look into graphics rather than read texts of an ad. Display ads can also take the form of audio, video, and graphics. It makes your ad stand out from the numerous ads that are competing with yours.
Display Ads: Brand Awareness
Brand awareness can only be achieved in-display ads when users consume the message of your ad without too much effort. So instead of giving them a hard time reading through a lengthy text, why not spoon feed them with information that would not entail too much information to consume such as graphics or videos? It will be more acceptable for them to tolerate because all they have to do is watch and listen.
Display Ads: Effective Targeting
You, as an advertiser, cannot just target all people. It would be a waste of time and resources to do that. Instead, specific targeting is required to filter the audience that only qualifies to your display ads—setting specific parameters such as geographic area, demographic, and niche market. Such practice will trim down the search toward those who are likely to be converted to sales in the funnel. And it will save you more time and money because you are only spending it to a specific target that can possibly an excellent fit for your display ads.
Display Ads: Brand Visibility
Even though display ads must only cater to specific audiences, it can still reach other people that may need your products and services in the future. Regardless of who they are, they can always be a rich source of traffic that your website needs to boost brand visibility. After all, all brands are aiming to position themselves into the limelight and take over their competitors in the long run.