OS and Device Targeting
Firstly, return to offer details and make sure to follow what’s dictated by your client as they know best what type users the app supports. In our example, we are promoting a casino lead generation campaign by TiltWin casino. CPL campaigns, are usually web-based campiangs that don’t require a download or install, a simple registration in a quick form enables our KPI and is payable.
Once we know that we’re promoting a web-based landing page and that. the client doesn’t have any restrictions on which platform we can direct traffic to we can go a head and set up the pop campaign targeting form.
I prefer to select only the browsers of the latest versions whether they are mobile or desktop based. I target only the most popular browsers and avoid browsers I know are prone to having tracking issues due to privacy components such as Opera and UC browser. We’re targeting pretty wide in terms of countries and operating system, therefore here we can afford to be selective a bit, keep in mind we’re still selecting the world’s most popular browsers.