self serve advertising with the best pop traffic sources

Step 3: Choosing Targeting for a Popunder Ads Campaign

If you’ve landed on this page, check out Step 1 of The Pop Buyers Guide To The Galaxy

In short, so far, we’ve

  • Registered an advertiser account
  • Funded our account with at least $50
  • Learned all the details related to the product we plan to promote.
  • Integrated EZmob’s tracking pixel.
  • Started to set up a pop campaign

Step 3 is about how to set up your pop campaign targeting:

  • Login to EZmob
  • Click the ‘Manage Campaigns’ button at the top right corner of your advertiser interface.
self serve advertising with the best pop traffic sources

Continuing from Step 2: Setup a pop campaign walkthrough, we were just about to go into the targeting section of setting up a campaign:

here’s what you should be looking at now

self serve advertising with the best pop traffic sources

The targeting page includes the following components

Location Targeting

Choose the relevant location of the audience you would like to display ads to. You may drill further down to until city and country levels, but it is recommended to keep your targeting as open as you can to not under-deliver with converting publishers. We may later on review results in certain countries and location and reduce them from this list as needed based on data generated.

pop campaign location targeting

Time Targeting and Languages

Currently, I’m not familiar with what hours are best for the app we’re marketing, to not mess up the campaigns with assumptions before we’ve even seen the first clicks, it is recommended to leave these open for now, we would be able to come back to it and eliminate non-performing days and languages once we understand what does perform well..

pop campaign location targeting

OS and Device Targeting

Firstly, return to offer details and make sure to follow what’s dictated by your client as they know best what type users the app supports. In our example, we are promoting a casino lead generation campaign by TiltWin casino. CPL campaigns, are usually web-based campiangs that don’t require a download or install, a simple registration in a quick form enables our KPI and is payable.

Once we know that we’re promoting a web-based landing page and that. the client doesn’t have any restrictions on which platform we can direct traffic to we can go a head and set up the pop campaign targeting form.


I prefer to select only the browsers of the latest versions whether they are mobile or desktop based. I target only the most popular browsers and avoid browsers I know are prone to having tracking issues due to privacy components such as Opera and UC browser. We’re targeting pretty wide in terms of countries and operating system, therefore here we can afford to be selective a bit, keep in mind we’re still selecting the world’s most popular browsers.

pop campaign location targeting

Traffic Quality and Blacklists

The next section is about excluding certain elements from our campaigns, now before we’ve received any clicks it is less relevant for us, but we will come back to this section once the campaign went live to weed out bad placements or IPs.

That’s it for targeting your pop campaigns, please go to Step 4: Pop Campaign Creatives

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