OK, so a quick explanation about why I chose the above specification for these campaigns, it is all about how to set up a pop campaign and it starts with:
Total budget: $500 is a minimal amount to test any campaign with any source of traffic. I know this sounds high for some affiliates, and I hope this guide will allow you to make sense of the traffic within your first $100 in spend. but. different products work differently for different ad formats and traffic sources. therefore, you should do a proper setup and treat each campaign you set up with a base start.
CPM: Taking into consideration the fact we’re spending low on starting CPM with a $0.50 bid for 1000 views of our ads.
If we consider the app promoted will convert decently then we may expect a 0.5%-3% conversion rate from the clicks you’re ad will receive. These metrics are not absolute. They are the ballpark figures I expect when I set up a campaign, these can be too high or way to low for some campaigns. Working with pop traffic that is not relevance-based as a traffic source other than a general vertical will show low conversion rates starting out. That’s great as long as we’re getting conversions since the abundance of pop traffic inventory sources EZmob can connect you with means we just need to continue optimizing while scaling on the performing traffic sources.
Views per IP: I chose 3 which is the average, if our win rates will be high we might choose to decrease it, as a base start I’ll go with this.