Popunder network is one of the oldest advertising formats.

Time-tested options continue to be successful. But novice and experienced affiliate marketers often find it difficult to choose the right ad format.

Let’s figure out what a Popunder Network is and how to work with it correctly.

To deal with the popunder “from and to”, we first take a step back. Let’s talk about the specifics of this ad format before moving on to practical launch tips.

Pop-Under (Backscreen) is a banner ad format that appears in a new window behind the page being viewed.

What is the trigger for the popunder network to appear? It all depends on how JavaScript is configured, which is responsible for displaying it. Sometimes it’s enough to open a site with a code, or it may be enough to click on any part of it.

But popunder network is not the only pop-up ad format in the browser. There are also popups. They obsessively appear above the page the user is browsing. This is a pretty aggressive ad format.

Popunders are more subtle, they appear inconspicuously below the browser window. The user can finish his business, close the tab, and only then see the ad. The likelihood that the user will skim through the content of the page is much higher than that of a popup, which they immediately try to close.

What is Ad Network?

An online advertising network can be defined as a digital platform created for the sole purpose of displaying ads to registered publishers. These registered publishers are websites and blog owners who want to earn ad revenue.

This is a simple concept that aims to connect the advertiser with bloggers and website owners who wish to display these ads on their web pages.

In other words, the “Ad Network” facilitates communication between advertisers wishing to purchase available advertising space (inventory) from a group of publishers in different geographic locations across different categories (niches).

How does an ad network work:

The ad network collects and lists all available inventory from publishers and sells it to potential advertisers who are willing to pay extra for it in the form of PPC, CPA or CPM.

Its gathers a huge number of publishers. In order to provide potential advertisers with the necessary amount of inventory at a premium price or through an auction.

Advertisers use the popunder network campaign management platform to set up ads, which are then automatically distributed to the publisher’s available inventory.

These online advertising solutions offer advertisers the flexibility to create multiple campaigns. It helps to consolidate campaign performance reporting metrics.

In addition, advertisers have the option to customize their campaigns based on their desired CPC, Impressions, and Per Action.

How advertisers and publishers benefit from these networks:
Both advertisers and publishers benefit from this in different ways.

Ad networks serve as a bridge between advertisers and publishers. This makes marketing and economic sense for all parties, but let’s discuss them differently.

How advertisers and publishers benefit from these networks:

Both advertisers and publishers benefit from popunder networks in different ways.

Ad networks serve as a bridge between advertisers and publishers. This makes marketing and economic sense for all parties, but let’s discuss them differently.

Advertisers benefit from ad networks

While the primary purpose of these servers is to enable publishers to sell their available inventory, they also provide many benefits for advertisers in the following ways.

Scalability: Advertisers have the ability to buy many inventory at the same time through the platform. At the same time, ad networks provide them with the ability to track and manage their ad campaigns in a centralized system.

Campaign Management: This helps advertisers save a lot of time as they can manage multiple ads in one system and not navigate through the inventory spaces. Or web pages of many publishers. This can be an advantage as they reach more audiences within the same system.

Advertisers have the ability to manage their campaign performance measurements and adjust them whenever they like.

They can adjust their campaigns by increasing budget or targeting.

So, ad networks also give advertisers the ability to collect data and redirect users who visit their web pages.

Publishers benefit from ad networks

The most profitable factor for publishers using an ad network is the sale of the resources they have. This were not easy to sell in the catalog to advertisers or advertising agencies.

Ad networks offer these opportunities, and in some cases they can earn recurring income from selling their inventory on these networks.

Popunders vs popups – pros and cons

While both types of pop ads are great ad formats, they each have their own strengths.

Pop-ups are less straightforward than popunders, and this can be both an advantage and a disadvantage. Opening a new browser window without interrupting the user experience provides a better experience for landing page visitors. Some users can’t be more annoyed than being forced to stop reading content or browsing a web page in order to close pop-up ads. But it may also take them a while to get to that hidden advertisement.

In short, pop-up ads have their advantages:

  •  Non-invasive.
  • It gives the user a choice if they want to watch ads and when.
  • Great for building brand awareness.
  • Generate quality traffic.

And their disadvantages:

✘ Harder to spot on mobile.

✘ They are not immediately visible.

✘ Not as widely available as pop-ups.

On the other hand, pop-up ads are very straightforward. They are part of an intermittent marketing strategy. Pop-up ads open in a new window on top of any website the user is browsing. They are not hidden, but become visible as soon as they are launched by the browser and opened on a new browser screen.

Here are some benefits of pop-up traffic:

  • Immediately visible
  • Direct.
  • Impossible to miss.

And some disadvantages:

✘ Invasive.

✘ May appear aggressive.

✘ Less focus on user experience.

In practice, the two types of pop work best when mixed together. Each user is different and they are treated to different forms of advertising. That’s why it’s often better to try the same campaign with more than one ad type. And pop-up ads will be a good addition to any other format.

Including a large number of advertising channels ensures that you achieve the highest possible conversion rate.

Running effective advertising. Conclusions

Pop traffic is one of the oldest and most popular ad formats. It is also the most recommended for learning affiliate marketing. It works very simply – browser extensions launch a new browser window that appears either above (popup ad) or below (popup ad) the page that is currently being used.

As pop-under traffic is just as good an ad format as pop-ups. In fact, thanks to popunder network traffic, affiliate marketing can be as non-invasive as possible. And since affiliate advertising requires creativity and innovation, you really need to be open to trying new things.

While traffic sources adopt different policies when it comes to categorizing their popunder inventory, popup ads are very common and definitely effective.

It also doesn’t take much time for the popunder to work. All you have to do is choose an affiliate network and an advertising platform with the quality inventory. Next, you need to create some compelling pre-landers and launch your campaigns. Repeat this step enough times and you will find the best ad network that brings you many profitable campaigns.

However, don’t forget to optimize. Affiliate marketing campaigns are not profitable on their own.

Your launch-pad-marketing, EZmob’s self serve interface enables you to easily configure and launch online campaigns of various ad formats such as Pop, Push, Native and Display ads. Understand how competitive you are with real-time win-rate and traffic estimator reports, limit your campaign daily and total budgets and employ automation.

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