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EZmob is thrilled on enabling our user’s access to the new and most exciting ad format to our DSP, Push notification ads: the most engaging and cost-effecting ad format you can find. This unique ad format fits most advertisers’ marketing budgets and is a very effective tool when it comes to engaging users and increasing advertisers’ reach. When utilized as a smart dispenser for content delivery, push ads to become the most premium advertising units that are made for mobile and desktop devices.
A push notification ad is made of a short description message along with a square icon and main image (360 x 240px) that is shown right on the user’s desktop (out-of-browser) when triggered when the user is active to receive notifications.
Push ads main effectiveness comes from the fact they are 100% viewable, users receive them only when they are logged into their device and observing it during usual browsing. Only then the push notification will be triggered.
Push advertising may also ‘hang’ on the user’s device until users actively clear it from the top of their device. The data on push engagement is endless and highly positive.
Since the opt-in for users happens out-of-browser and cannot be bot-inflated, the fraud rates for push notifications are low to none. Users in person choose to opt-in or subscribe to push notification ads and can unsubscribe from them anytime. Users receive push notification according to their relevance and ‘freshness-level’ where it is guaranteed users won’t engagement won’t become to be too intrusive.
Paying for CPC means you pay when the user’s land or interact with your ads and site. With push advertising, you can increase your web presence online for your site or app, and still be able to focus your budget on users that are relevant and have the best chance to become converting users.
Unlike other advertising formats, push notification ads are served outside of the user’s browser, right on his or her screen, when are available to receive content. That’s the main reason push notification ads are the most engaging ad formats available today.
Building your push ad network userbase means being able to bring back non-active users and turn them into paying users, better then remarketing and due to the high engagement rate push notification ads make for a much better retention tool than most other mechanisms. Keeping your users updated with promotions, product updates, and other notification can make a user list into a loyal audience.
Use push ads targeting to reach your audience according to many targeting features: OS, Country, Carrier, Browser, Platform, Publisher, and much more. Ensure your campaigns are relevant and present localized language and ad creatives to specific audience segments to gain maximal traction.
Utilize EZmob’s automation tools to make your push campaign into a hyper-drive, set up rules maximum clicks per publisher placement, or focus on conversions and make sure you don’t spend where you don’t need to. EZmob DSP is also integrated with 3rd party tools to enable further optimization, consult with our team to understand the full scope of automation you can use in your marketing campaigns.
Utilize EZmob’s automation tools to make your push campaign into a hyper-drive, set up rules maximum clicks per publisher placement, or focus on conversions and make sure you don’t spend where you don’t need to. EZmob DSP is also integrated with 3rd party tools to enable further optimization, consult with our team to understand the full scope of automation you can use in your marketing campaigns.