It is time that you learn everything you need to know about pop ads, from what is pop traffic marketing tactics, pop ad types, analytics, and how to test your campaigns efficiently!
What is Pop Traffic?
Did you know that pop traffic is derived from ads that open separately with the website they’re trying to reach? That traffic is produced in two ways:
- When the website physically has the ad code for the popup on its property
- When the website’s visitor has a plugin or toolbar that generates the popup
Plug rush ad network allows you to target by domains, IP, or blacklist to determine where the pop must display. Further, the pop can happen in the form of:
What are the types of pop traffic available?
You will find two types of pop traffic:
- Mobile pop
It starts up a new window or tab after a user clicks anywhere on the publisher’s website. The major difference is that the chance where the user doesn’t see this trigger is nearly impossible.
Given that there are fewer extensions available on mobile browsers, there are nearly no ad blockers that can stop the pop from opening a new site.
- Desktop pop
A pop starts a new window or tab, activated by a user, and clicks anywhere on the publisher’s site. The user is astonished when he sees it. That’s where the landing page experience begins the significance. Only the smartest offers will produce leads, downloads, conversions, or clicks.
What are the pros and cons of pop ads?
One feature of pop ads is that it provides traffic differently for both mobile and desktop. The traffic could be purchased for as low as a dollar per 1,000.
On the other hand, like many pop sources, pop ads provide plenty of low-quality traffic. They have also deemed a blind network and will often pass a website ID only than showing the actual referrer.
You will find nearly 300-400 advertisers for every country that you’ll need to compete with. Each of them is looking for a business for the next jackpot.
What are the types of offers available with pop ads?
It’s crucial to know the different offer types which are normally seen on such networks. Here are some of them:
- Cost-per-Install (CPI)
- Cost-per-Sale (CPS)
- Double-Opt-In (DOI)
- Single Opt-in (SOI)
What are the different traffics coming from pops?
Remember that pops extremely produce traffic. However, most of the pop ads are only available in selected niches, including:
- Adult VOD
- Mainstream VOD
- Utility apps
- Mobile content
- Automotive blogs
- Web-based games
- Image hosting
- File sharing
- Adult sites
To sum up, if you’re planning to offer impulse-driven offers like app installs or sweeps, pops will surely do well for you!
There you have it! We hope you find this guide helpful and informative. For all your pop traffic needs, choose EZMob today! Visit us at www.ezmob.com to find out more!