It is time that you learn everything you need to know about pop ads, from what is pop traffic marketing tactics, pop ad types, pop up traffic analytics, and how to test your campaigns efficiently!

What is Pop Traffic?

Did you know that pop traffic is derived from ads that open separately from the website they’re trying to reach? That traffic is produced in two ways:

  1. When the website physically has the ad code for the popup on its property
  2. When the website’s visitor has a plugin or toolbar that generates the popup

EZmob enables its advertisers to employ a variety of targeting solutions that allows reaching the advertisers’ goals and KPIs. 

You will find two types of pop traffic:

  1. Mobile pop traffic: Mobile pops appear as a new window or tab after users click anywhere on the publisher’s website. The significant difference is that the chance that the user doesn’t see this trigger is nearly impossible.
    Given that fewer extensions are available on mobile browsers, there are nearly no ad blockers that can stop the pop from opening a new site.
  2. Desktop pop traffic: A pop starts a new window or tab, is activated by a user, and clicks anywhere on the publisher’s site. The user is astonished when he sees it. That’s where the landing page experience begins the significance. Only the most innovative offers will produce leads, downloads, conversions, or clicks.

What are the pros and cons of pop traffic ads?

One feature of pop ads is that they provide traffic differently for mobile and desktop. They’re also very cheap and can be purchased for as low as a 20 cents per 1,000 pop impressions!

On the other hand, like many pop sources, pop-up traffic provides plenty of low-quality traffic. They have also been deemed a blind network and often pass a website ID only to show the actual referrer.

You will find nearly 300-400 advertisers for every country you need to compete with. Each of them is looking for a business for the next jackpot.

What are the types of offers available with pop traffic ads?

Knowing the different offer types usually seen on such networks is crucial. Here are some of them:

  1. Cost-per-Install (CPI)
  2. Cost-per-Sale (CPS)
  3. Double-Opt-In (DOI)
  4. Single Opt-in (SOI)

What are the different verticals that mainly generate pop traffic?

Remember that pops produce volume traffic.

However, most of the pop advertising is only available in selected niches, including:

  1. Finance
  2. Ecommerce
  3. Adult VOD
  4. Mainstream VOD
  5. Travel
  6. Dating
  7. Nutra
  8. Games
  9. Antivirus
  10. Sweepstakes
  11. Utility apps
  12. Mobile content
  13. Automotive blogs
  14. Web-based games
  15. Gambling
  16. Image hosting
  17. File sharing
  18. Adult sites

To sum up, if you’re planning to offer impulse-driven offers like app installs or sweeps, pop up traffic will surely do well for you!

There you have it! We hope you find this guide helpful and informative. For all your pop traffic needs, choose EZMob today!

Join our Newsletter

Get access to promotions, case studies, and recommended partners 

Read more reviews and articles

Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk