It is time that you learn everything you need to know about pop ads, from what is pop traffic marketing tactics, pop ad types, pop up traffic analytics, and how to test your campaigns efficiently!
What is Pop Traffic?
Did you know that pop traffic is derived from ads that open separately from the website they’re trying to reach? That traffic is produced in two ways:
EZmob enables its advertisers to employ a variety of targeting solutions that allows reaching the advertisers’ goals and KPIs.
You will find two types of pop traffic:
What are the pros and cons of pop traffic ads?
One feature of pop ads is that they provide traffic differently for mobile and desktop. They’re also very cheap and can be purchased for as low as a 20 cents per 1,000 pop impressions!
On the other hand, like many pop sources, pop-up traffic provides plenty of low-quality traffic. They have also been deemed a blind network and often pass a website ID only to show the actual referrer.
You will find nearly 300-400 advertisers for every country you need to compete with. Each of them is looking for a business for the next jackpot.
What are the types of offers available with pop traffic ads?
Knowing the different offer types usually seen on such networks is crucial. Here are some of them:
What are the different verticals that mainly generate pop traffic?
Remember that pops produce volume traffic.
However, most of the pop advertising is only available in selected niches, including:
To sum up, if you’re planning to offer impulse-driven offers like app installs or sweeps, pop up traffic will surely do well for you!
There you have it! We hope you find this guide helpful and informative. For all your pop traffic needs, choose EZMob today!
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