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In-page push notification ads were launched earlier in 2020, while it does bear a resemblance to the traditional push notification ads, there’s a vast difference between traditional push and in-page push. We’ll go over the main differences in detail, but generally, in-page push does not require opt-in by the user and is operational across all devices and operating systems, mobile and desktop. Similar to traditional push, In-Page push notification ads are also CPC-based in terms of bidding.
What is an In-Page Push notification ad?
Different push ad networks may brand in-page push ads differently, but they ultimately provide the same feature list, although delivered by different publishers. Here are some of the names we’ve encountered across the web.
| Term | Explanation | Example |
|---|---|---|
| Title | The first text users will see on your in-page push ad. Make it engaging as possible. | Advertisers: Launch In-Page Push Campaigns! |
| Description | A longer 2-line description of your ad. Use up to 120 characters. | Sign up now and start with $50 and $0.003 per click. Click to register. |
| Destination URL | Destination URL is the webpage address where users will be sent after they click your ad. | https://ezmob.com/ad-formats/ |
| Creative Image | 100px X 100px PNG or JPG |  |
One of the significant challenges with traditional push notifications is the need for users to have the app installed and notifications enabled. With in-page push ads, these restrictions don’t apply. Since they are web-based, any user visiting the website can view these ads without needing a particular app.
In-page push ads are more engaging because of their native look and feel. They seamlessly integrate with the website’s content, making them less intrusive and more appealing to users. As a result, these ads tend to have a higher click-through rate compared to traditional banner ads.
Advertisers can leverage data insights to tailor in-page push ads to specific user preferences and browsing habits. This level of personalization ensures that users receive relevant content, increasing the likelihood of meaningful interactions.
In partnership with platforms like EZmob.com, businesses can tap into a broad network of publishers. This extensive reach ensures their ads are visible to a diverse audience, increasing brand visibility and recall.
Push traffic refers to the users who receive push notifications. These notifications can come from mobile devices (smartphones, tablets) and desktops. Advertisers use push notifications to promote products and services or send updates and news.
In-page push ads are displayed directly within web content, offering a native advertising experience seamlessly integrating with a website’s design. They’re accessible across all devices that can load the site and are less likely to be blocked by standard ad blockers due to their embedded nature.
These ads don’t require users to opt in and offer a less intrusive advertising experience compared to their counterparts.
On the other hand, traditional push ads pop up over content or in the device’s notification center. They require user opt-in, usually during a website visit or app installation.
While immediately attention-grabbing, these notifications can sometimes be seen as disruptive, especially if they interrupt a user’s ongoing activity. However, they allow for direct and instant engagement, especially if the content is timely and relevant.
Choosing between the two depends on the advertiser’s goals and target audience. In-page push ads provide a more integrated and subtle approach, while traditional push ads are direct and can achieve instant user attention.
In-page push ads, distinct from traditional push notifications, are designed to seamlessly integrate within a website’s content, appearing as native elements. They manifest as small, clickable banners or boxes, often positioned at the bottom or side of a web page.
With visuals and concise text, these ads resemble regular website updates or announcements, ensuring they don’t disrupt the user experience. Their non-intrusive and adaptive design allows them to blend naturally with the page, making them more palatable to users than traditional pop-up ads.
Defining user activity on in-page push ads involves tracking and analyzing various interactions users have with these ads during their website visit. Here’s a breakdown of how user activity can be defined:
Impressions: This refers to the number of times the in-page push ad is displayed to users. An impression is counted every time the ad is fetched and rendered on a user’s browser, indicating its visibility.
Click-Through Rate (CTR): CTR is a crucial metric that shows the ratio of users who clicked on the in-page push ad to the total number of users who viewed it (impressions). It’s calculated by dividing the total clicks by total impressions and then multiplying by 100 to get a percentage.
Conversions: This is the ultimate measure of an ad’s success. A conversion occurs when a user not only clicks on the ad but also takes a desired action afterward, such as making a purchase, signing up for a newsletter, or any other predetermined goal.
Similar to banners and apps or pop and gambling, in-page push ads tend to have better results with some verticals, it’s still early days for in-page push, but for push, we see great results in the following verticals.
Finding relevant offers for push ads is not a problem, there are hundreds of capable affiliate programs that can provide offers in different geo’s and operating systems, you can run all those offers in one place, EZmob DSP.
Make sure to check out our Knowledge base and learn more about how to actually upload an in-push ads campaign, optimize it or fund your account.
Yes, they do. Once users click the in-page push ads, a new tab will open and be displayed to the user.
Please watch this video to understand what it takes to setup an in-page push campaign.
In-page push campaign bidding starts at $0.003 per click. Competitive targeting combos (combinations of country, ad format and vertical) will increase bids accordingly.
Advertisers can launch in-page push campaigns for $100 as a first test of EZmob’s platform.
Check out our combo’s page to see real-time estimations of traffic volume and suggested bids.
Get access to promotions, case studies, and recommended partners
Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk
