What is Adkernel?
Adkernel is a white label ad serving technology, that allows agencies their own advertiser and publisher monetization interfaces and inventory management cloud-based campaign management and publisher monetization software.
With over 40 developers and support staff located in Ukraine and New York City, Adkernel continues to scale its platform and the services it offers its clients.
Table of Contents
What services does Adkernel offer?
Adkernel’s products are centered around ad serving, traffic monetization, and performance marketing.
- DSP Suite
- RTB Exchange Suite
- PPC/Push/Pop Suite
- S2S header bidding suite
- Video ad server
In this article, we will try to expand on each product, with a strong focus on the PPC suite in particular.
What is Adkernel's DSP Suite?
User experience and Interfaces supported by Adkernel
Adkernel provides a fully hosted ad serving white-label platform that is set up by them on your own domain. You may choose your own branding materials (design and logos) and make your user’s experience tailored to your brand’s look and feel.
Adkernel’s DSP Suite provides its clients with a self-serve advertising platform and ad campaign manager with full support for Display, Native, and Video campaigns.
Adkernel is particularly useful with its detailed reporting which allows quick drill-downs of bid data queries with billions of ad requests and ad impressions.
Another important aspect of the DSP suite is Adkernel’s support for direct publishers with a direct publisher interface that enables publisher contacts to quickly register and set up placements on their own for different types of ad formats such as onclick popunder ads, banner ad tags, and push notification ads.
The DSP Suite by Adkernel claims to handle over 200 Billion ad requests daily with real-time stats, fast load balancing between countries, 3rd party statistics aggregation, and full management via REST APIs.
Adkernel targeting features
Adkernel 3rd party integrations
Adkernel’s provides its clients with a wide range of integrated services that enable clients to get better insights, develop monitoring strategies and scale their media buy operations and much more.
For example, Adkernel will enable integration to network giants such as Google ADX, AppLoving and 50+ other DSPs. On the supply side, Adkernel will connect to direct publisher sources via Header Bidding or JS tags.
Other services Adkernel integrates to are payment gateways, traffic fraud monitoring services (Forensiq, IAS, MOAT, Protected media, ClearTrust, and more), demographic data via LiveRamp, and ads.txt validation technologies.
What is Adkernel's RTB Exchange Suite?
Adkernel allows you to manage your own demand stack
Detailed reporting and analytics
Adkernel’s management of big data is 2nd to none. As a client of any size you would be able to use Adkernel’s revenue stats aggregation engine, conversion tracking features, and traffic intelligence to effectively manage campaigns and your client’s spending in real-time.
Adkernel will also enable your clients to integrate Google Analytics into their accounts to be able to cross-reference conversion data and handle discrepancies, as well as fight fraud via Adkernel’s IVT pixel and prebid data.
What sort of other automation API does Adkernel employ?
- All Access Management APIs
- Publisher API
- Advertiser API
- Remote CSV Exports
- Raw data access
- 99.999% Uptime (Stat)
- Advertising CDN
This allows Adkernel’s clients to develop smart automation and dedicated apps that will work hand in hand with Adkernel’s backend to create a seamless experience for your users.
What is Adkernel's Push & Pop Suite?
Adkernel provides an engine for contextual supply sources such as search engines, website networks, and ad networks with segmented audiences to utilize a contextual ad-server for PPC which is built for search, e-commerce, push notification ads, native ads, and more.
Perhaps Adkernel’s most solid product is its pop ads marketing suite which centralizes an ad network’s campaign management features with all it’s push and popunder partners.
Adkernel's XML Publisher Management
Demand side management features
The bottom line
Adkernel has one of the best xml ad servers technology that’s adapted for any type of online marketing whether it’s banner ads or contextual search ads and everything in between. They are a solid team of developers with proven skills and abilities.