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Affiliate marketing is one of the best ways to monetize your content. However, it can be challenging to get started as there are so many different opportunities, and some work better than others.

Success depends on your niche, your website’s establishment, and a few other factors. However, choosing the right affiliate marketing tools is one of the most critical elements in making your monetization strategies effective.

Why Does Your Business Need Affiliate Marketing Tools?

You need specific affiliate marketing tools to monetize your website and create a passive income stream.

This can be a great additional income stream if your website’s primary goal is to sell specific products or services. Alternatively, if you have a blog or a social media presence, this type of marketing could become one of your primary sources of income.

Affiliate marketing is not an easy way to generate money. You will need to do some work to make it succeed for your business. That’s why using the right affiliate marketing tools and choosing the best vertical within this strategy will yield the best results.

The Benefits of Using Affiliate Marketing Tools

Affiliate marketing is a famous monetization method because it requires a relatively low budget, little effort, and not much time. Before looking for affiliate marketing tools, you need to know the benefits of implementing these strategies on your website to weigh the effort versus the reward. 

The benefits of using these tools to improve your strategy include:

  • Low startup costs

  • Don’t require a marketing or ad design team

  • Low ongoing costs

  • Low risks

  • Improves targeted traffic

  • Higher flexibility

  • Higher ROI

What Do You Need to Start Affiliate Marketing?

There is a wide range of affiliate marketing tools to choose from. Many lists you’ll come across will also include tools to buy established websites, improve your content and SEO, conduct keyword research, and the like. You need an optimized and established a website for most strategies to work.

Since you only receive funds if users click on links or make purchases (depending on how your chosen affiliate program works), you will need a stable source of the traffic to your website to increase the chances of visitors clicking your links and making those purchases.

While there are other ways to benefit without waiting for an established website, such as popunder campaigns with EZmob, using links within your content is still one of the most popular methods.

It’s also essential for you to sign up with an affiliate program. These services generate the links you use to direct traffic back to them. Famous examples of affiliate programs are Amazon Associates and ClickBank. However, there are numerous programs out there, some specifically geared toward specific industries, so you’ll want to find one that’s best for you.

Finally, before choosing which program to use, you need to understand your audience to choose the one that’ll work the best. For example, on which platforms does your audience spend most of their time? When looking for certain products, do they search via social media, blogs, or search engines?


Is your target audience the type that hunts for bargains and wants to use a discount or a coupon to make a purchase? These questions will help you determine which affiliate program is right for you.

Top 3 Affiliate Marketing Tools

Let’s take a look at three categories of affiliate marketing tools specifically required for this strategy so you can determine which is the best for you.

Affiliate Discovery Services

There are so many different types of programs available that it can become challenging to find ones that fit your niche. Affiliate Discovery Services are unique tools designed to help in these situations. These tools help you find affiliate offers based on your requirements and niche.

A few good tools to consider are oDigger and OfferVault. With these tools, you can find offers across many different affiliate programs. You’ll also see additional information about these offers, such as the keywords, payouts, pay-per-call offers, pop traffic sources, affiliate networks, and more.

Affiliate Trackers

An affiliate tracker is essential in managing your marketing efforts. Without a tracking tool, you’ll have no idea which marketing strategies are working so that you can replicate their success and which ones need to be adjusted to perform better.


These platforms will track your conversions, sales, and clicks across your affiliate networks to make it easy to stay on top of your strategy. These tools offer different features and integrations, so choose one that offers what you need.

A couple of the best affiliate tracking tools to consider are AdsBridge and Skro. Both are good options if you’re looking for a full-featured solution to managing and tracking your marketing strategy.

Affiliate Spy Tools

Affiliate spy tools can be a great asset, especially when you’re just starting and don’t yet have the experience to create converting landers. You can use these tools to get a better understanding of your niche, as well as how competitive you are within that industry.

These spy tools consist of a database of landers and creatives used in various traffic sources. They can be a valuable asset to show you what type of landers and creatives have yielded promising results in the past.


We don’t recommend just using these as is. Instead, you should personalize them, make them your own and improve on them. They can be used as a great starting point and provide proven inspiration for you to build on.

A few of the best affiliate spy tools to consider are SpyOver and Anstrex. These platforms will let you see what type of landers and creatives are the most popular, receive the most clicks, are the longest-running, and more.

Final Thoughts

Choosing affiliate marketing tools can seem overwhelming at first, especially when you try looking for the best ones. To create an effective strategy, you should focus on providing content that resonates with your audience. Then you should use the tools mentioned here to monetize your content through affiliate marketing.

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