Although popunder ads have been here since the early dawn of the internet, some media buyers still have a hard time inserting them into media buying plans due to the negative image it may bring the brand, traffic quality concerns and worries about volume traffic reaching your website. All these are valid reasons, but let’s break down what buying cheap popunder traffic means for you.
Popunder ads are a volume business, due to their nature and popularity with publishers there’s a huge volume for media buyers to buy daily and globally.
Due to the enormous amount of ad requests available for media buyers and affiliate marketers to buy, and as any first year economics student can tell you, it’s all about supply and demand.
Internet marketing is no different, where you have volume of ads the price, or in our case bids, will be cheaper.
The minimum bids for popunders and pop ads for EZmob are only $0.20 CPM. This means you can get 1000 people landing on your website for just 0.20c. This is great for many reasons which we’ll discuss below.
Sometimes advertisers use pages with a not-so-powerful hosting provider, this, unfortunately, allows for a slower time to content for websites, and when that happens users simply browser away from your page.
Make sure you beef up your server and are able to take in more concurrent traffic when running popunder campaigns so you can make the most of each click.
Since ad fraud is rampant with ad fraud in general, it pays to fight ad fraud across the board, specifically for pop ads as including. EZmob monitors its inventory with 3rd party independent monitoring services such as ClearTrust that allow a plethora of parameters to be picked up from each click we deliver to our clients and the tested again notorious fraud data banks. We filter a substantial amount of our traffic for a wide variety of parameters such as IP mismatch, Bots, user-agent mismatch, campaign limits, repeated clicks, and more. See a snapshot of one publisher’s traffic below:
Popunder ads is a new tab that’s opened below the browser the user is currently using. Then, when a user shuts down the browser or minimizes the tab which is active, then, the popunder ad will show.
This effect is way more engaging than pop ads that are usually immediately closed by users.
Pop-under ads provide media buyers with excellent opportunities to easily launch campaigns, even if they don’t have a creative prepared.
Usually, professional affiliate marketers prepare landing pages and funnels that better capture the user.
But if you have an affiliate offer that you believe should convert on its own, we suggest you start the campaign and improve it as you go since you don’t have. to have a creative landing page, just the affiliate tracking URL you were given by the affiliate network.
If you compare CPM rates to CPM rates with other ad formats then cheap popunder ads might not seem the cheapest. For example, on EZmob self-serve advertiser platform you can buy banner ad inventory for only $0.20c CPM, the same as popunder ads, so why are popunder ads cheaper?
The answer is that because both are priced the same does not mean it will give you the same value.
When you buy 1000 banner impressions and pay $0.20c CPM you get 1000 views on your banner – when you buy cheap popunder traffic for $0.20c CPM you are buying users that are landing on your site and might be engaged, remarketed to, and more.
It doesn’t matter if you’re a major brand or a newbie affiliate marketer you pay the same minimum bid. Which means you enjoy the same technology, same configuration options when setting up campaigns, same everything.
Some of the features available for pop advertisers for targeting specific audiences are:
The main targeting features available for pop advertisers:
If you are running affiliate offers and doing traffic arbitrage you should be busy buying cheap popunder traffic. It will help you and your online business to generate better ROI, it’s faster to work with than any other ad unit and the threshold to start is minimal.