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They might be annoying but they’re very effective when it comes to monetizing your website traffic. If you’re not finding the eCPMs you’re looking for with Google or not getting access to EZoic, this might be what you’re looking for.
EZmob is an ad network that enables both advertisers and publishers with extensive campaign management and website monetization capabilities.
In this article, we will try to expand on website monetization in general and with EZmob.
So let’s say that’s you’ve got a website built, you’ve found your content niche and you’re generating traffic either through organic traffic, perhaps you’re writing articles about “pop marketing” or “rice recipes” to generate traffic or using social pages to promote your website.
Publishers usually start monetizing their website with Google Adsense, and the more they understand what it’s lacking, the more publishers begin to educate themselves about alternatives to their current monetization efforts.
When it comes to monetizing your website there are a few things to take into consideration which we’ll review in-depth later in this article.
Some ad networks prefer working with bigger publishers than smaller blogs or niche websites. The higher your unique visitor count will be will count which ad networks are open to working with you. Some networks will require 20K unique users per day minimum, others will require more.
Different website niches attract different types of audiences with different values which attract all types of media buyers and brands. For example, the travel niche, perhaps the most lucrative of the content niches, will give you better advertiser payouts or CPMs than what the food niche will earn for you.
Website Monetization Simply put, tier-one countries generate a better payout generally over tier 2 and tier 3 countries. That’s of course a gross generalization, since some types of offers, for example, pin submit, SOI offers and DOI offers will probably yield you a better return in tier 2 and 3 countries than in tier 1, but in most other cases, if you’ve got English speaking users you’re bound to generate a better CPM.
That’s a tricky segmentation since, again, for some offers, desktop offers will yield more than mobile, and in other cases, like app marketing, you’re bound to do better with mobile supply. Still, knowing your site’s mix of the desktop to the mobile ratio will help you understand where to point your advertiser demand inquiries.
Understanding if the majority of your website’s inventory is mobile traffic, for example, can help you decide which ad network you should monetize your website’s traffic with.
We all know what banner blindness is, it’s when users automatically ignore or are blind to the banner you place on your website. Still, banners are the king of ad formats and are widely used to monetize massive sites we all use daily.
Choosing the right ad format for your site’s niche and the audience is critical for monetization. If for example, you own a top-tier website with loyal users that come back each day to check your content, if you decide to go with popunder ads, you might get a better eCPM but your user may turn away from your site since popunders are not the most liked ad formats out there.
If you choose banner ad formats, users won’t mind them, but you might earn a lower eCPM for your inventory.
We’ve heard pop and popunder ads being deprecated around the early 2000s; guess what? They’re still here and better than ever.
While the ad format itself didn’t change much, the ad serving technologies responsible for targeting users and serving pops have been progressing just as fast as the popular openRTB ad exchanges. They can meet advertisers’ demands just as well.
So when monetizing inventory, popunder ads are a crowd favorite.
The 2nd most profitable ad format is push notification ads. Push notification ads have been introduced three years ago and have taken the performance marketing industry by storm.
Today push ads have become a bit more mainstream, and a bit harder to serve with Google chrome cracking down on sites that use them too much, but if you implement push notification tags in a correct way that shouldn’t be a problem for you.
Push ads are priced on CPC and are effective for advertisers since they pay only for results (in this case click to their landing pages), but also beneficial for publishers who don’t have to ‘make room’ for push notification ads as they are integrated on top of existing ad formats.
Although everyone like to hate banner ads, they do their job well. Banner ads are always the go-to solution when you have many pages to update with some monetization. Although users are banner blind, banners will still yield you anything between 0.5% and 5% CTR depending on their location on site, if they’re above the fold, and other factors.
These factors will determine your monetization potential based on the factors we mentioned at the beginning of the article.
For example, a best-case scenario would be if you had a decent volume of traffic daily, say over 100K unique visitors per day, and you chose to monetize with popunders. If your inventory is based in tier 1 countries, you can expect to earn very healthy eCPMs, somewhere between $1 and $5 globally, based on your traffic mix.
In most cases, publishers earn a revenue share commission based on the spend they generated for the SSP or ad network they monetized.
If, for example, an ad network generated $1000 from one of its advertising clients, about $700-$800 of that revenue will go toward publisher payouts.
Knowing that the earning potential of your websites can determine how much you stand to earn with a specific network based on the CTR and CPM they generate for you.
It is possible, if you prefer your site not to include nay noisy images and pops, you can try to monetize with redirect links. Either by implementing them under relevant keywords that appeal to the audience you generate or by redirecting users upon any click of your website to a different website.
Utilizing redirect links might generate issues with Google, which is not a fan of website redirections. Still, if you don’t mind Google and generate your traffic in other ways, that shouldn’t be a showstopper.
It really depends on your niche, if you’re actively promoting your website via SEO then we suggest checking the google free keywords tool which will give you a good understanding of what advertisements are bidding for those keywords.
EZmob is a publisher network focused on engaging ad formats such as push notification ads, push ads, and native and banner advertising.
Our requirements for new publishers are:
There are alternatives to traditional banner monetization; it all depends on how well you know your audience niche and how you qualify your content to appeal to your user audience.
Suppose you’re engaging with SEO and are an authority on a particular topic. In that case, it shouldn’t surprise you if certain brands email you with requests for posting on your website, either content the brands write or content the brands ask you to write for them; these come with a price, and the more brand reviews and sponsorships you can churn out the more you would earn.
Suppose your website’s content is appealing, and people keep returning. Why not sell access to your content in the form of courses or digital classes and memberships to be in a particular community which can be a forum, telegram groups, or a Facebook page.
is affiliate marketing still worth it? Sure it is; it depends on how much you research beforehand. Suppose you’re familiar with your niche of users. In that case, you can choose an affiliate network that appeals to that niche, pick up dedicated links directly from the source, and promote these links across your website within relevant content, mailers, etc.
Engage your niche by signing up for your newsletter, which features weekly reviews or news about your place; make your mailers extraordinary. When you have enough users in your lists, you can partner with advertisers to monetize that list.
It used to be allowed, but recently Google has disallowed Google Sites to be monetized with Google Adsense; it’s not a huge deal; all you need to turn a google site into a traditional place is the domain address. If you have a site that generates traffic and wants it to be monetized, you need to buy a domain and point your hosting to your new domain.
But that’s only in the case that you want to monetize with Google Adsense; it’s not etched in stone that you have to monetize with Google AdSense; many ad networks may be able to take on clients who will pay you more than what you would get with Google Adsense.
Simple. If you do qualify for the minimum terms of us approving your placements then all you need to do to become a publisher with us is the following:
You can boost your website’s content marketing or scale enough to get to the thresholds some ad networks put in place:
That’s it; you’re now a verified popunder marketer.
Making money online is not easy, but it’s doable. Educate yourself with the best sources of information about website monetization and learn how to monetize websites according to your audience’s needs.
The ad network you choose might have a lower CPM but a better fill than Google Adsense or might have advertisers that generate a higher CTR for your traffic than Taboola. It all depends on your website and how you engage the account managers with the platforms you monetize.
Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk
