They might be annoying but they’re very effective when it comes to monetizing your website traffic. If you’re not finding the eCPMs you’re looking for with Google or not getting access to EZoic, this might be what you’re looking for. 

EZmob is an ad network that enables both advertisers and publishers with extensive campaign management and website monetization capabilities. 

In this article, we will try to expand on website monetization in general and with EZmob. 

So how do you monetize a website?

So let’s say that’s you’ve got a website built, you’ve found your content niche and you’re generating traffic either through organic traffic, perhaps you’re writing articles about “pop marketing” or “rice recipes” to generate traffic or using social pages to promote your website. 

Publishers usually start monetizing their website with Google Adsense, and the more they understand what it’s lacking, the more publishers begin to educate themselves about alternatives to their current monetization efforts. 

When it comes to monetizing your website there are a few things to take into consideration which we’ll review in-depth later in this article. 

    1. Site volume: the number of unique visitors your website is getting on average per day
    2. Site niche: which type of user audiences and interests you’re appealing to
    3. Regions: which countries do you get the most visitors from
    4. Inventory: the mix between mobile and desktop, networks and carriers, and even browsers
    5. Ad formats: which ad formats the publisher is open to monetizing with 

Table of Contents

How your website's visitor count affect who you can monetize with

Some ad networks prefer working with bigger publishers than smaller blogs or niche websites. The higher your unique visitor count will be will count which ad networks are open to working with you. Some networks will require 20K unique users per day minimum, others will require more.

What your website niche has to do with monetizing it

Different website niches attract different types of audiences with different values which attract all types of media buyers and brands. For example, the travel niche, perhaps the most lucrative of the content niches, will give you better advertiser payouts or CPMs than what the food niche will earn for you. 

What your site's country mix has to do with website monetization?

Website Monetization Simply put, tier-one countries generate a better payout generally over tier 2 and tier 3 countries. That’s of course a gross generalization, since some types of offers, for example, pin submit, SOI offers and DOI offers will probably yield you a better return in tier 2 and 3 countries than in tier 1, but in most other cases, if you’ve got English speaking users you’re bound to generate a better CPM. 

How does mobile and desktop inventory related to website monetization?

That’s a tricky segmentation since, again, for some offers, desktop offers will yield more than mobile, and in other cases, like app marketing, you’re bound to do better with mobile supply. Still, knowing your site’s mix of the desktop to the mobile ratio will help you understand where to point your advertiser demand inquiries. 

Understanding if the majority of your website’s inventory is mobile traffic, for example, can help you decide which ad network you should monetize your website’s traffic with. 

What does choosing the correct ad format do with your website monetization?

We all know what banner blindness is, it’s when users automatically ignore or are blind to the banner you place on your website. Still, banners are the king of ad formats and are widely used to monetize massive sites we all use daily. 

Choosing the right ad format for your site’s niche and the audience is critical for monetization. If for example, you own a top-tier website with loyal users that come back each day to check your content, if you decide to go with popunder ads, you might get a better eCPM but your user may turn away from your site since popunders are not the most liked ad formats out there. 

If you choose banner ad formats, users won’t mind them, but you might earn a lower eCPM for your inventory.

What are the best ad formats for website monetization?

Popunder ads

We’ve heard pop and popunder ads being deprecated around the early 2000s; guess what? They’re still here and better than ever. 

While the ad format itself didn’t change much, the ad serving technologies responsible for targeting users and serving pops have been progressing just as fast as the popular openRTB ad exchanges. They can meet advertisers’ demands just as well. 

So when monetizing inventory, popunder ads are a crowd favorite. 

Popunder ads advantages:

  1. They don’t take real estate from your website; they are implemented and served to users on top of any other ad formats your using (banners, video, or native, for example)
  2. They pay well if you have good quality traffic; advertisers will partake in bidding wars to get a bit more traffic, which immediately impacts your bottom line end of the month. 
  3. They’re easy to implement; copy and paste the code to your website’s header, and the job is done. 
  4. They’re easy to control; with the EZmob platform, you can set exact countries, domains, and frequency capping. So users don’t get discouraged with too many pop ads on your website.

Popunder ads disadvantages:

  1. popunder ads are intrusive and may turn users away from your website when done wrong. 
  2. popunder ads are nontransparent, meaning they won’t convey your domain to advertisers

Push Notification Ads

The 2nd most profitable ad format is push notification ads. Push notification ads have been introduced three years ago and have taken the performance marketing industry by storm. 

Today push ads have become a bit more mainstream, and a bit harder to serve with Google chrome cracking down on sites that use them too much, but if you implement push notification tags in a correct way that shouldn’t be a problem for you. 

Push ads are priced on CPC and are effective for advertisers since they pay only for results (in this case click to their landing pages), but also beneficial for publishers who don’t have to ‘make room’ for push notification ads as they are integrated on top of existing ad formats. 

Push notification ads advantages:

  1. easy to integrate
  2. don’t take away any real estate from your website
  3. effective and not as intrusive as popunders
  4. the opt-in user base that is open to receiving ads

Push notification ads disadvantages: 

  1. users may not engage with the push ad
  2. google chrome is blocking delivery for some types of integrations

Banner ads

Although everyone like to hate banner ads, they do their job well. Banner ads are always the go-to solution when you have many pages to update with some monetization. Although users are banner blind, banners will still yield you anything between 0.5% and 5% CTR depending on their location on site, if they’re above the fold, and other factors. 

Banner ads advantages:

  • easy to integrate
  • most networks provide banner monetization solutions
  • take care of monetizing your websites globally
  • access to a vast amount of different advertisers through ad exchanges

Banner ads’ disadvantages: 

  • take away real estate from your site, which publishers can use for content
  • low click-through rates 
  • low eCPM

How much money can you make from website traffic?

These factors will determine your monetization potential based on the factors we mentioned at the beginning of the article. 

For example, a best-case scenario would be if you had a decent volume of traffic daily, say over 100K unique visitors per day, and you chose to monetize with popunders. If your inventory is based in tier 1 countries, you can expect to earn very healthy eCPMs, somewhere between $1 and $5 globally, based on your traffic mix. 


How do publishers earn with website monetization?

In most cases, publishers earn a revenue share commission based on the spend they generated for the SSP or ad network they monetized. 

If, for example, an ad network generated $1000 from one of its advertising clients, about $700-$800 of that revenue will go toward publisher payouts. 

Knowing that the earning potential of your websites can determine how much you stand to earn with a specific network based on the CTR and CPM they generate for you. 

How do you monetize a website without ads?

It is possible, if you prefer your site not to include nay noisy images and pops, you can try to monetize with redirect links. Either by implementing them under relevant keywords that appeal to the audience you generate or by redirecting users upon any click of your website to a different website. 

Utilizing redirect links might generate issues with Google, which is not a fan of website redirections. Still, if you don’t mind Google and generate your traffic in other ways, that shouldn’t be a showstopper. 

Website monetization FAQs

How much does AdSense pay per 1000 views?

It really depends on your niche, if you’re actively promoting your website via SEO then we suggest checking the google free keywords tool which will give you a good understanding of what advertisements are bidding for those keywords. 

What's the minimum requirements to be an EZmob publisher?


EZmob is a publisher network focused on engaging ad formats such as push notification ads, push ads, and native and banner advertising. 

Our requirements for new publishers are: 

  1. verified email
  2. validated tags 
  3. over 10K unique daily visitors
  4. non-malicious content
  5. HTTPS support
  6. ads.txt (optional – foropen RTB publishers)

What alternatives to website monetiztion with ads are there?

There are alternatives to traditional banner monetization; it all depends on how well you know your audience niche and how you qualify your content to appeal to your user audience. 

Sponsored posts

Suppose you’re engaging with SEO and are an authority on a particular topic. In that case, it shouldn’t surprise you if certain brands email you with requests for posting on your website, either content the brands write or content the brands ask you to write for them; these come with a price, and the more brand reviews and sponsorships you can churn out the more you would earn. 

Sell courses or digital memberships

Suppose your website’s content is appealing, and people keep returning. Why not sell access to your content in the form of courses or digital classes and memberships to be in a particular community which can be a forum, telegram groups, or a Facebook page. 

Monetize with affiliate links

is affiliate marketing still worth it? Sure it is; it depends on how much you research beforehand. Suppose you’re familiar with your niche of users. In that case, you can choose an affiliate network that appeals to that niche, pick up dedicated links directly from the source, and promote these links across your website within relevant content, mailers, etc. 

Build an email audience

Engage your niche by signing up for your newsletter, which features weekly reviews or news about your place; make your mailers extraordinary. When you have enough users in your lists, you can partner with advertisers to monetize that list. 

Can Google sites be monetized?

It used to be allowed, but recently Google has disallowed Google Sites to be monetized with Google Adsense; it’s not a huge deal; all you need to turn a google site into a traditional place is the domain address. If you have a site that generates traffic and wants it to be monetized, you need to buy a domain and point your hosting to your new domain. 

But that’s only in the case that you want to monetize with Google Adsense; it’s not etched in stone that you have to monetize with Google AdSense; many ad networks may be able to take on clients who will pay you more than what you would get with Google Adsense. 


Monetize Website Traffic

How can I start monetizing my website with EZmob?

Simple. If you do qualify for the minimum terms of us approving your placements then all you need to do to become a publisher with us is the following:

    1. Register a publisher account here
    2. Verify your email address and update your profile details
    3. Click add placement
    4. Choose ad format and enter your site’s details
    5. Copy the ad tag code from EZmob’s interface
    6. Paste the ad tag code on your website
    7. Come back in a couple of hours to view reports 
    8. contact your publisher manager and let us know you’ve started sending traffic
    9. Update your payment details
pop ads payment methods

What if I want to promote my website with popunders?

You can boost your website’s content marketing or scale enough to get to the thresholds some ad networks put in place:

    1. Register an advertiser account here
    2. Verify your email and update your profile details
    3. Fund your account with at least $50 – read more details
    4. Click Create popunder campaign
    5. Enter your campaign configurations and details
    6. Set up your campaign’s targeting
    7. Enter your website’s URL as a tracking URL
    8. Click Submit

That’s it; you’re now a verified popunder marketer.

Monetize Website Traffic

The bottom line

Making money online is not easy, but it’s doable. Educate yourself with the best sources of information about website monetization and learn how to monetize websites according to your audience’s needs. 

The ad network you choose might have a lower CPM but a better fill than Google Adsense or might have advertisers that generate a higher CTR for your traffic than Taboola. It all depends on your website and how you engage the account managers with the platforms you monetize.

Read more reviews and articles

Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk


Register a client account

Register a client account