Throughout the years, various advertising forms have emerged, from push ads and pop-under to pop-up ads, among others. Marketers debate that these types of ads are efficient, while others are still doubtful about trying them.

The reality remains that these ads are here to stay. Would you like to find out more about what is pop traffic and pop advertising in general? Let this guide help you out!

Definition of Pop-Up Ads

In a nutshell, pop-up ads are a type of advertising intended to increase web traffic. Many website users are familiar with these ads and encounter them in one way or another. Pop-up ads are a great form of advertising, allowing different products and services to be displayed.

So, why use pop-up ads?

Despite the negativity around pop-up advertising, they remain a practical and efficient way to market your products and services. Here are the reasons you should use it:

Reason #1. Get Versatile

Did you know pop ads could accommodate a broad spectrum of ads? They can also do different functions, like stopping your audience from leaving the page until they click on the ad.

Making a new window when they’re closed or clicked ensures the audience sees the publisher’s message.

Reason #2. They support traffic conversion

Your audience may seek your products or services for various reasons. Hence, you must determine such causes and pitch your ads based on them for an efficient result.

The good thing about pop-up ads is that they can help with that by providing relevant content to the right users at the right time and place. Further, your conversion rate is anticipated to rise if you use pop-up ads to fit your audience’s relevant reasons for seeking your website.

Reason #3. Receive immediate customer feedback

Pop-up ads can also be a practical way to get your audience’s feedback. You can display FAQs where your audience can see and make inquiries regarding the products or services you’re trying to market.

popunder traffic can also introduce your users to other products or services you’re trying to promote. These ads help you gauge how your audience feels about your brand or displayed inventory.

Reason #4. It helps increase your visibility

This way of advertising is obvious. It is also programmed to occupy a portion of the screen that catches the user’s attention. In short, pop ads are considered freestanding and can be ignored by users, but advertisers do land the users on their sites. On the other hand, display banner ads will get many eyeballs to view your ads but not necessarily make them click.

Bottom Line

Overall, there’s no doubt that pop-up ads are a practical way to pass along valuable data to your audience and an efficient way to get feedback from that same audience.

Embracing pop-up ads could substantially boost your conversion rates and profit margin simultaneously. That way of advertising is also highly suggested as it engages your audience and compels them to make a purchase.

If you plan to start using pop ads for your marketing campaign, EZMob provides a self-serve advertising platform that you can use to launch performance campaigns on today.  more!


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