Self-Serve DSP vs White-Label DSP
Maybe you are not aware of what a white label DSP is, and its counterpart which is a self serve DSP. Also, you might interchange the two terms as you could think of which as just similar in nature. You could even refer the both of which as twins, though. Apparently, it could be associated to twins. Not because they both look alike but it is due to the fact that both have a tiny gap with respect to its personalities. Just like a white label DPS and a regular self-serve tool, both are involved with a variety of toppings.
Both white label DSP and self-serve DSP are effective with the use of technology. Well, both are anchored on the same type. Both exceptionally define its users’ entire role in society. Both platforms are also suitable to a diverse category of advertisers. They also have distinct flaws and virtues to cater to as well. But then, what is way better between these two platforms is the white label DSP. This is because of the fact that a white-label DSP makes sure that you get to be provided with an overall stronger stand with respect to the global ad marketplace, as its user or client. However, its somewhat disadvantage could perhaps be the fact that it is costly as compared to other platforms especially with regards to those infant industries in the field of advertisement.
Now, let us define what a white label DSP is, and a self-serve DSP. Let us first start with the definition of the simpler platform which is the Self Serve DSP. A self-serve DSP is a typical illustration of what programmatic experts usually refer to as a DSP. This is a platform specially used for automatic media purchasing which is then anchored on a real-time bidding public sale. In this public sale or what most of the people refer to as an auction, all advertisers get to bid for the notion at a time and obviously, the user with the highest bid always wins. Indeed, signing up to this platform is way easier and convenient to all its users especially if you happen to start trading ads programmatically. What you are only ought to do and be in need of is to create a deposit of your own, upload the creative you have made, adjust the options and settings, and finally set off your campaign already.
On the contrary, a white-label DSP could be simple as well. However, it is way complicated in a sense that unlike those platforms which only entail you a simple performance, this engages you with a platform that does not have a straightforward outlook. The terms white label here means that you get to purchase in actual, not just simply sign up, a blank yet ready to be used platform that then lets you paint it off the way you desire to. Although you will experience some difficulty in performing, you could have your freedom to freely choose what you want it to become not just in a figurative manner but also literally.
Now, this section of the article gives you and provides you then with the five reasons why you should opt for a white label DSP than contemplating with a self serve DSP. Below are the five reasons cited for your convenience and also for easier access for you.