E-Commerce Affiliate Offers: A ROI Case Study

The E-Commerce Affiliate Landscape

As the digital landscape expands, e-commerce businesses face challenges attracting and retaining customers. With an increasing number of competitors vying for market share, it’s crucial for e-commerce businesses to stay ahead of the curve by employing innovative marketing strategies and maximizing ROI on their offers.

According to recent statistics, the global e-commerce market is expected to grow at a CAGR of 14.7% from 2021 to 2028, reaching a market size of USD 27.15 trillion by 2028. This rapid growth highlights the importance of adopting the right marketing strategies to stay competitive and thrive in this booming industry.

The E-Commerce Affiliate Offers Case Study

This case study will examine how an e-commerce affiliate offers remarkably increased daily conversions. The key to their success was a combination of targeted mobile app user acquisition campaigns, strategic testing of different ad formats and creatives, and continuous optimization based on data-driven insights.

The E-Commerce Mobile App: A Brief Overview

The e-commerce affiliate offer is a popular online shopping platform in Southeast Asia. It offers millions of users a seamless and convenient shopping experience, enabling them to buy and sell products at competitive prices anytime, anywhere.

The app also features a wide range of exclusive offers and discounts, making it an attractive choice for regional consumers.

The Mobile App User Acquisition Campaign: How It Began

The advertiser, who had been working with the marketing agency for over five years, initially ran campaigns on various traffic sources and geographic locations.

However, upon our recommendation, they decided to shift their focus to the e-commerce mobile app and leverage its potential for user acquisition.

The campaign kicked off with a combination of Popunder ads, Direct Click, and Push Notification ad formats, generating approximately conversions within less than two months. The campaign’s performance was monitored and optimized to ensure the best possible results.

The Campaign Flow: A Step-by-Step Breakdown

Step 1: Setup and Test

Initially, Popunder, Push Notification, and in-page push were launched simultaneously, and these campaigns generated 197 conversions at a CPI of $0.8. The campaigns could run for over two weeks to analyze their performance and make necessary optimizations.

Step 2: Optimizing the Cost

During the first two weeks, the campaigns performed well, generating approximately 150+ avg daily conversions and a total of 2.5K+ conversions. The advertiser was getting their target cost as $0.50, indicating that the mobile app user acquisition strategy was working effectively.

Step 3: Optimization & Scale

To further boost their campaign performance, we decided to scale the campaigns by launching more and segmenting them with and without pretenders.

Also, as we saw most conversions were dominantly coming from a certain OS only, we decided to segment the campaigns by whitelisting only the best OS. This resulted in more traffic and more conversions.

Step 4: In-Page Push and Auto-optimization

Since we had gathered much data from the campaigns, it was time to optimize the sources further. We also put pop and push campaigns on Auto-optimization, automatically identifying the best and worst-performing sources and optimizing them accordingly, thus automating pop campaigns.

Step 5: E-commerce Affiliate Offers Results

After just four weeks, daily numbers increased significantly, and the advertiser achieved their target cost of $0.30, with 380+ conversions per day.

E-commerce Affiliate Offers: Key Takeaways

This case study highlights several key takeaways and best practices that e-commerce businesses can adopt to optimize their campaigns and achieve the best ROI on their offers:

• Leverage multiple ad formats: Utilize a mix of ad formats, such as Popunder, Direct Click, Push Notification and In-Page Push to reach a diverse audience and identify the best-performing combination for your campaign.
• Experiment with creatives and pre-landers: Testing different creatives, badges, and pre-landers can help improve CTRs and conversion rates, leading to better campaign performance.
• Embrace a fearless approach: Don’t be afraid to take risks and experiment with new strategies, as this can lead to significant growth in conversions and profit.
• Test and optimize continuously: Regularly analyze campaign performance, test new strategies, and optimize based on data-driven insights to ensure maximum ROI.
• Stay informed and proactive: Keep abreast of industry trends, seek guidance from marketing experts, and be open to exploring innovative strategies to stay competitive in the e-commerce landscape.

Conclusion

As this case study demonstrates, a proactive and fearless approach to mobile affiliate e-commerce advertising can lead to remarkable growth in conversions and revenue.

Achieving the best ROI on e-commerce offers requires a data-driven approach, continuous optimization, and the right tools. By leveraging EZmob DSP’s advanced capabilities and implementing the strategies outlined in this comprehensive case study, businesses can maximize their ROI, drive sustainable growth, and thrive in the competitive world of eCommerce.