As you already know, which might be the reason you’re here is what’s push notification advertising and how do I start earning from it? Push notification marketing has been exploding in the past 2 years, it’s not a secret that advertisers have shifted their budgets toward push notification campaigns when they’ve been buying mostly pop or pop-under inventory in recent past. Pop-under inventory has also increased, but the uplift can be mostly attributed to acquiring push subscribers via pop acquisition funnels.
Push user acquisition is a great way to create a new lucrative earning channel, whether or not you direct users to a specific affiliate offer, smart links, directly to ad networks, etc, the users themselves are deemed more valuable for advertisers and that is reflected with advertiser competition of bids. Currently, there’s much more demand than supply when it comes to qualified push users.
The amount of profit that can be generated by users that receive your ads depends on:
- The amount you have to spend to generate a push user for your push subscriber audience
- The country you’ve chosen to promote your funnels in and the average CPC rate provided for clicks generated by push users.
- The platform (mobile/desktop) you choose to target for acquisition.
- And of course, your overall budget.
In terms of growing your push subscriber audience database, the main steps that are needed are:
- Setting up your own acquisition funnel
- Register an advertiser account with EZmob.com
- Optimize and achieve optimal eCPA
- Scale and grow your supply channels