How to connect EZmob to Skro for automated traffic tracking

Instead of exporting EZmob stats and matching them against Skro by hand every day, set up one postback so each conversion Skro records is sent back to EZmob automatically. The Skro tracker integration takes three moves: build the campaign in Skro, paste its tracking URL into EZmob, and fire a test conversion.

Why this matters in 2026

Pop and push traffic is bought on bid and judged on CPA. If your tracker does not receive conversions, you cannot see which GEO, source or creative pays. You end up cutting winners and keeping losers.

A working Skro tracker integration is the same idea as the Voluum setup, only with a different tracker. The mechanics are identical: the network sends a click ID, the tracker stores it, and the conversion comes back tied to that ID.

Verdict: if you run EZmob traffic at any volume, wire it to Skro before you spend past the test budget. Best for media buyers and affiliates who already use Skro and want conversion data per source without spreadsheets.

Before you start

• An EZmob advertiser account, funded, with at least one campaign draft. New campaigns go through creative moderation before they go live, so build the draft early.
• A Skro account with access to create offers, traffic sources and campaigns.
• Your affiliate network or offer's postback capability, so conversions reach Skro in the first place.
• The gotcha: the click ID token has to be written exactly as each platform expects it. Copy the macro from EZmob's campaign screen and from Skro's documentation. Do not type it from memory or from another tracker's guide. A token that is off by one character passes the click and drops every conversion.

How the data flows

There are two legs, and both must work.

1. Outbound: EZmob sends the visitor to your Skro campaign URL, with a click ID attached.
2. Return: when the offer converts, Skro stores the click ID against the conversion. Skro then fires a postback to EZmob with that same ID so the conversion shows up on the EZmob side.

This is the same pattern used in the Keitaro real-time postback setup. If you have connected one tracker, you have seen the flow.

Set up your Skro traffic source

Start in Skro. Create a traffic source for EZmob so every campaign you build inherits the same parameters.

1. Open the traffic source section in Skro and create a new source. Name it so you can find it later, for example the network name plus the ad format.
2. Add the parameters you want to track: the click ID, the campaign ID, the source or zone ID, and the GEO if the platform passes it. Use the exact token names listed on EZmob's campaign screen.
3. Add the postback section. Paste the EZmob postback URL from your EZmob account and map the click ID and payout fields to Skro's conversion variables.
4. Save the source.

Expected result: the EZmob source appears in Skro's source list with its parameters and postback attached. If the postback field is empty, conversions will log in Skro but never reach EZmob.

Build the offer and campaign in Skro

1. Add your offer, with the affiliate network or advertiser URL and the payout.
2. Create a campaign, select the EZmob traffic source and attach the offer.
3. Choose a landing page flow only if you use one. A direct-to-offer flow has fewer places to break.
4. Save the campaign and copy its tracking URL.

Expected result: Skro gives you a campaign URL with the click ID token and your parameters already appended. This is the URL EZmob will send traffic to.

Connect the campaign inside EZmob

1. Log in to the EZmob dashboard and create a campaign in the ad format you want: pop, push, display or native. EZmob is self-serve, so there is no sales call in the way.
2. Paste the Skro campaign URL into the target URL field.
3. Check that the click ID token in the URL matches what EZmob substitutes on each click.
4. Set your GEO, bid and budget, and submit the creative for moderation.

If you want to start small, EZmob campaigns start from a $100 test budget. That is enough to produce the first clicks and one test conversion without committing real spend.

Expected result: the campaign sits in moderation or live status with the Skro URL attached.

Test before you scale

Do not trust a setup you have not fired.

1. Click your own Skro campaign URL in a clean browser session and confirm a click is logged in Skro with a click ID.
2. Trigger a test conversion, or use Skro's postback test if it offers one, using that click ID.
3. Confirm Skro shows the conversion against the right campaign and source.
4. Confirm the postback to EZmob returned a success response.

Only then raise the bid. A tracker that looks fine on clicks and silent on conversions is the most expensive kind of bug in media buying.

Second variant: pass more data into Skro

Once the basics work, extend the URL so you can cut reports deeper. Add the zone or source ID so you can blacklist bad placements, and the GEO and device parameters so you can spot which splits convert.

Source-level data matters most on pop and push. Inventory quality varies by zone, and one bad zone can eat a campaign. If you are still deciding whether pop is worth the effort, read whether buying pop traffic is profitable for affiliates.

Troubleshooting

• Clicks show in Skro, conversions do not. The offer side is not firing a postback to Skro. Check the postback or pixel on the affiliate network first, before touching EZmob.
• Conversions show in Skro but not in EZmob. The postback URL on the Skro traffic source is empty or the click ID mapping is wrong. Re-copy the URL from your EZmob account.
• Click ID arrives empty. The token in the target URL does not match the one EZmob substitutes. Copy the macro again from the campaign screen.
• Campaign will not go live. The creative is still in moderation. Tracking is not the cause; wait for approval or revise the creative.
• Numbers differ between EZmob and Skro. Expect small gaps from redirects and timing. A large gap points to a broken redirect chain or bot clicks, so check the chain and your filters.

Customize your workflow

After the first campaign converts, scale the setup rather than stopping at one source.

• Duplicate the Skro traffic source for each ad format so pop, push and native report separately.
• Use source and zone data to build blacklists and whitelists as volume grows.
• Compare networks on the same tracker once you have data. See how EZmob stacks up in the self-serve advertising platforms roundup.

FAQ

One last thing

Test the postback with a real click ID before the campaign goes live, not after the first day of spend. A broken return leg looks identical to a losing campaign in the stats, and that is how winners get paused in 2026.

Ready to run it? Start advertising on EZmob and connect your first campaign to Skro.

Related guides

• Voluum conversion tracking setup
• Keitaro postback tracking setup
• Is buying pop traffic profitable?