Three real betting and gaming campaigns bought EZmob traffic in three different markets — Brazil, Thailand and India — and every one of them published its numbers. The two campaigns that reported revenue spent $13,455 combined and returned $27,100 in tracked revenue, a blended 101% return; the third, a Betano sports betting affiliate campaign in Brazil, published its full cost-per-acquisition path from $28.25 down to $16.68. This page assembles the three case studies into one playbook for media buyers running betting, casino and gaming offers, with the spend, bids and targeting left intact.
- Three published EZmob iGaming campaigns: Betano sports betting affiliates in Brazil, casino app installs in Thailand, mobile gaming offers in India.
- The two revenue-reported campaigns returned $27,100 on $13,455 of ad spend — a blended 101% return.
- Every campaign entered at the floor bid: $0.20 CPM popunder or $0.005 CPC push.
- Betano Brazil cut its eCPA 41% inside a week of bid, targeting and creative work.
The three campaigns at a glance
| Campaign | GEO | Format | Spend | Result |
|---|---|---|---|---|
| Betano sports betting | Brazil | Popunder | $339 (first two days) | 12 conversions; eCPA cut from $28.25 to ~$16.68 |
| Casino app installs | Thailand | Popunder + push | $3,455 | $9,100 revenue, +163% ROI |
| Mobile gaming offers | India | Mobile banners | $10,000 | $18,000 revenue, $8,000 net profit, +80% ROI |
One methodology note before the detail: the figures come from the three case studies as published on EZmob’s blog, submitted by the media buyers or the network team that ran the campaigns. They ran in 2023–2024, so read them as proof the playbook converts on this inventory — not as current 2026 rate cards for your GEO.
Campaign 1: Betano sports betting in Brazil — eCPA from $28.25 to $16.68
The first campaign promoted a sports betting affiliate offer for Betano, an online betting platform operating in 11 countries, targeting Brazilian sports fans aged 18–35. The buyer’s goal was a workable effective cost per action (eCPA) on EZmob’s pop traffic, and the case study walks the whole path from launch to scale.
How the campaign was set up
- Format and GEO: pop traffic, Brazil only.
- Bid: cost per view, billed at CPM from the $0.20 per 1,000 impressions minimum.
- Budget: $100 minimum total budget with a $10 daily cap, per the platform’s self-serve minimums.
- Tracking: full macro set on the tracking link — banner, keyword, pubfeed, pubfeedsubid, zoneid, campaign, bid and conversion — so every placement could be judged on its own data.
The first two days: 33,906 clicks, 12 conversions
The opening numbers looked rough. The campaign delivered 33,906 clicks for $339 of spend, converted at about 0.048% and produced 12 conversions — an eCPA of roughly $28.25. At a Brazilian betting payout, that is a losing number, and a buyer who judges pop traffic on day two would have walked away here.
The fixes that cut eCPA 41%
Instead of judging, the buyer worked three levers over the following days: the bid was raised to win better placements and higher-quality traffic, targeting was refined toward the audiences actually converting, and ad creatives and landing pages were A/B tested to fix the high-CTR-but-low-CR problem. The eCPA came down to around $16.68 — a 41% reduction — while the conversion rate held.
The lesson
Pop traffic for betting offers rarely performs at its opening numbers. The gap between $28.25 and $16.68 per conversion was not luck; it was bid, placement quality and creative testing applied in sequence. The full setup is in the Betano Brazil sports betting case study.
Campaign 2: Casino app installs in Thailand — $3,455 in, $9,100 back
The second campaign promoted casino app content built on Pocket Games Soft (PG Soft) titles — 84 slots and a table game, HTML5-built, localized into 22 languages — for the Thai market. The published summary table shows a payout of about $70 per conversion, $3,455 of cost and $9,100 of revenue: roughly 130 conversions at an effective CPA near $27, and a +163% ROI on the arithmetic from the published figures.
How the campaign was set up
- Format and GEO: popunder traffic at a starting CPM of $0.20, Thailand only.
- Second lane: push notification and in-page push ads, CPC-based with bids from $0.005 per click — enough headroom to explore placements before optimizing.
- Creative: three banner creatives to start, led by a 300×250 banner chosen to capture the widest slice of inventory before specific placements were scaled.
- Targeting: all devices and languages at launch, with the winning placements added later.
The lesson
The buyer’s stated edge was a conversation, not a setting: before launching, they asked their account manager what the network’s experience with converting Thai casino app offers looked like and which targeting configurations gave a better start. On a vertical as compliance-sensitive as casino, the pre-launch call with your account manager is worth more than any targeting preset. The full breakdown is in the casino app marketing in Thailand case study.
Campaign 3: Mobile gaming in India — $10,000 spent, $8,000 profit
The third and largest campaign promoted a popular mobile gaming offer in India — a platform endorsed by celebrities, with a bonus, a low minimum deposit around 100 INR (about $1.30), a large game selection and iOS and Android apps. It ran from January 1 to February 28, 2023 and finished with $10,000 spent, $8,000 net profit and an 80% ROI — about $18,000 of revenue in two months.
How the campaign was set up
- Format and GEO: mobile banners in several sizes that performed well in India, optimized for Hindi-speaking audiences.
- Localization: landing pages and creatives in Hindi, the market’s dominant language, with payment flows built around the local methods Indian players actually use.
- Creative testing: live casino, slots and poker pre-landings, welcome bonuses, limited-time free bets and tournaments — the angles that converted best emphasized safety, fast payouts and cryptocurrency payment options.
- Optimization: the network’s optimizer blocked ineffective creatives, tuned bids and blocked placements that produced registrations but no deposits.
The lesson
India rewarded localization and punished lazy supply. The winning creative angles were about trust — safety, payout speed, payment options — not the games themselves, and the optimizer’s placement blocking (registrations without deposits count for nothing) is what turned a high-traffic market into an 80% ROI. The full detail is in the gaming offers in India case study.
What all three betting campaigns share
Strip away the GEOs and offers, and the same four moves produced all three results:
- Enter at the floor bid. $0.20 CPM on popunder and $0.005 CPC on push opened enough inventory for discovery in every market. Cheap impressions at launch are how you afford data, not a sign of low quality.
- Launch broad, prune fast. Betano refined targeting after two days of data; Thailand started with all devices and languages; India scaled the placements that produced deposits. None of them guessed their targeting up front.
- Judge on eCPA, not on day-two feelings. The Betano campaign’s 41% eCPA cut came from working bid, placements and creatives in sequence — the opposite of pausing on a rough opening.
- Use the people behind the platform. The Thai buyer pre-cleared targeting with an account manager; the Indian campaign leaned on the optimizer and placement blocking. Both scaled faster for it.
Running the same playbook in 2026
The setup these campaigns used is still the fastest route into betting and gaming traffic this year:
- Register an advertiser account — self-serve, no sales call needed.
- Fund a test from a $100 budget, the platform’s minimum.
- Launch a popunder campaign at the $0.20 CPM floor in one GEO, with the full tracking macro set on your links.
- After two days of data, work bid, targeting and creatives in sequence — like the Betano campaign did — before judging the traffic.
- Scale the winning placements and duplicate the best pre-landings; bring your account manager in to segment supply by quality.
You can see the formats, targeting options and payment methods on EZmob’s self-serve advertising platform before you spend anything. That is the whole method — the one that returned $27,100 on $13,455 across these three published campaigns.
FAQ
Is pop traffic good for betting and casino offers?
Yes. The Betano campaign converted pop traffic in Brazil at a workable eCPA within a week, and the Thailand casino campaign returned $9,100 on $3,455 of popunder spend. Pop’s cheap floor bids are what make testing betting offers across placements affordable.
What does iGaming traffic cost on EZmob?
Popunder starts at $0.20 CPM, push and in-page push bids start at $0.005 per click, and the minimum total budget is $100 with a $10 daily cap. Those were the actual entry points the published case-study campaigns used.
Which GEOs work for betting offers on pop traffic?
Brazil, Thailand and India are three published examples, and each converted with a different format mix. GEO performance varies by offer and payout, so test one GEO at a time before scaling across markets.
How much can you earn per conversion on casino app offers?
The Thailand casino app campaign’s published payout was about $70 per conversion, which at its published cost and revenue works out to roughly 130 conversions and an effective CPA near $27.
Do you need a pre-lander for betting offers on pops?
The Betano and India campaigns both tested pre-landings and creatives, and the Indian campaign’s winning pre-landers emphasized trust signals — safety, fast payouts, crypto payments. Thailand converted on banner creatives pointing straight at the offer. Test both; there is no universal answer.
How fast should you optimize a betting pop campaign?
The Betano case collected two days of clean data (33,906 clicks, $339) before optimizing, then cut eCPA 41% within the following days. Two days of data before the first round of changes is a workable rule on pop volume.